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[post_content] => President Biden’s Build Back Better Act has spurred significant activity in the lobbying and advocacy industry with a proposed
$2.2 trillion dollars in funding for infrastructure, energy, technology, transportation, labor, and social services. With such a wide array of policy areas covered in the proposal, organizations across dozens of industries will need to engage, whether to increase the funding proposed, add their industry to the conversation, or fight the proposed tax methods for paying for the bill. With negotiations ongoing, the race is on to get your organization’s interest included — and maintained— in the package.
This isn’t the first trillion-dollar package we’ve seen in the past year or so — the CARES Act surpassed $2 trillion and the American Rescue Plan Act hit $1.9 trillion. By looking at how organizations secured funding for their issues in the CARES Act, you can learn how to use digital advocacy to get your industry’s input in the Build Back Better Act.
When legislators hear directly from member constituents about legislative impact, your lobbyists can dive right into policy discussion. AHLA did this for the CARES Act by running a grassroots campaign where their member base wrote letters to their representatives about how their lives were affected by the pandemic. With thirty thousand people writing over 100,000 letters, when AHLA’S government affairs teams went into meetings, legislators had already heard their industry’s message from constituent members - allowing the lobbyists to jump right into the policy specifics.
By integrating your lobbying and advocacy efforts, you strike a balance between personalizing the issue to legislators with your advocacy efforts and honing in on policy specifics through lobbying. If you use a similar strategy for the Build Back Better Act, your advocates can share their on-the-ground stories of why their industries need support, and your lobbyists can follow up with specifics on exact funding levels and mechanisms for distribution.
When COVID hit, IHRSA acted fast to ensure fitness professionals and businesses would be included in the CARES Act relief package. Using the four criteria below, they kept a low barrier to entry that drove a high volume of actions:
For a successful advocacy campaign, you need:
- A Clear Goal and Call to Action
- An Authentic Story and Clear Expectation of Why Advocates Should Care
- Compelling Graphics and Visuals
- A Plan to Consistently Share and Communicate About the Campaign
These criteria lower the barrier for participation in campaigns by connecting the issue to an individual. An easy user experience allows campaigns to make a deeper impact by increasing the number of actions taken. The Build Back Better Act discussion in Congress has been crowded with lots of voices arguing for their industry’s needs. More messages from advocates mean a higher probability your industry breaks through.
Independent Sector, a membership organization that represents nonprofits, ran a two-step communications campaign to secure funding for nonprofits in the COVID relief package. Follow their lead by customizing your communications strategy based on the stage of the legislative process of the Build Back Better Act.
When the bill is moving slower in the process, implement a letter-writing campaign. A letter-writing campaign is more effective when the bill is moving slower because it gives congressional staff the chance to read them. Plus, the visual impact of a large pile of letters in a member’s congressional office conveys how much their constituency cares about their vote on a certain bill. Focus your messaging on what funding will mean for your cause. These letters will keep you front-of-mind to legislators, maximizing your chance for inclusion.
When the pace picks up and voting nears, have advocates call their members of Congress to share their stories firsthand. With phones ringing off the hook, your cause can’t be ignored allowing you to remain front-of-mind as voting approaches. A flurry of phone calls signal your issue as urgently important to a member’s constituency, which increases your chance of getting included in the package.
As soon as word of a potential COVID stimulus came out, the Air Line Pilots Association (ALPA), used social media to immediately grab legislator attention - despite legislators being out of office for the weekend and lockdown keeping the Hill closed. Policymakers heard ALPA advocates loud and clear — the CARES Act reserved $61 billion for the airline industry.
By tagging members of Congress in a flurry of tweets, constituents can see whether or not a member is responsive. Utilize a social media campaign in tandem with a letter-writing or phone calling campaign so even on the weekends or in recess, your base can’t be ignored.
The mark of a successful campaign? Get your hashtags trending by planning digital days of action. Have advocates tag legislators you want to meet with. Social media is inherently public, and acts as a record of action (or inaction) by legislators. A viral campaign is hard for legislators to ignore, especially if their constituents are the ones tagging them. Once your campaign trends, reach out to tagged legislators to discuss the Build Back Better Act knowing you have digital momentum backing your cause.
Put these strategies into action to boost your chance of inclusion in the Build Back Better Act.
[post_title] => How to Get Your Industry Included in the Build Back Better Act (Lessons Learned From the CARES Act)
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[post_content] => President Biden’s Build Back Better Act has spurred significant activity in the lobbying and advocacy industry with a proposed
$2.2 trillion dollars in funding for infrastructure, energy, technology, transportation, labor, and social services. With such a wide array of policy areas covered in the proposal, organizations across dozens of industries will need to engage, whether to increase the funding proposed, add their industry to the conversation, or fight the proposed tax methods for paying for the bill. With negotiations ongoing, the race is on to get your organization’s interest included — and maintained— in the package.
This isn’t the first trillion-dollar package we’ve seen in the past year or so — the CARES Act surpassed $2 trillion and the American Rescue Plan Act hit $1.9 trillion. By looking at how organizations secured funding for their issues in the CARES Act, you can learn how to use digital advocacy to get your industry’s input in the Build Back Better Act.
When legislators hear directly from member constituents about legislative impact, your lobbyists can dive right into policy discussion. AHLA did this for the CARES Act by running a grassroots campaign where their member base wrote letters to their representatives about how their lives were affected by the pandemic. With thirty thousand people writing over 100,000 letters, when AHLA’S government affairs teams went into meetings, legislators had already heard their industry’s message from constituent members - allowing the lobbyists to jump right into the policy specifics.
By integrating your lobbying and advocacy efforts, you strike a balance between personalizing the issue to legislators with your advocacy efforts and honing in on policy specifics through lobbying. If you use a similar strategy for the Build Back Better Act, your advocates can share their on-the-ground stories of why their industries need support, and your lobbyists can follow up with specifics on exact funding levels and mechanisms for distribution.
When COVID hit, IHRSA acted fast to ensure fitness professionals and businesses would be included in the CARES Act relief package. Using the four criteria below, they kept a low barrier to entry that drove a high volume of actions:
For a successful advocacy campaign, you need:
- A Clear Goal and Call to Action
- An Authentic Story and Clear Expectation of Why Advocates Should Care
- Compelling Graphics and Visuals
- A Plan to Consistently Share and Communicate About the Campaign
These criteria lower the barrier for participation in campaigns by connecting the issue to an individual. An easy user experience allows campaigns to make a deeper impact by increasing the number of actions taken. The Build Back Better Act discussion in Congress has been crowded with lots of voices arguing for their industry’s needs. More messages from advocates mean a higher probability your industry breaks through.
Independent Sector, a membership organization that represents nonprofits, ran a two-step communications campaign to secure funding for nonprofits in the COVID relief package. Follow their lead by customizing your communications strategy based on the stage of the legislative process of the Build Back Better Act.
When the bill is moving slower in the process, implement a letter-writing campaign. A letter-writing campaign is more effective when the bill is moving slower because it gives congressional staff the chance to read them. Plus, the visual impact of a large pile of letters in a member’s congressional office conveys how much their constituency cares about their vote on a certain bill. Focus your messaging on what funding will mean for your cause. These letters will keep you front-of-mind to legislators, maximizing your chance for inclusion.
When the pace picks up and voting nears, have advocates call their members of Congress to share their stories firsthand. With phones ringing off the hook, your cause can’t be ignored allowing you to remain front-of-mind as voting approaches. A flurry of phone calls signal your issue as urgently important to a member’s constituency, which increases your chance of getting included in the package.
As soon as word of a potential COVID stimulus came out, the Air Line Pilots Association (ALPA), used social media to immediately grab legislator attention - despite legislators being out of office for the weekend and lockdown keeping the Hill closed. Policymakers heard ALPA advocates loud and clear — the CARES Act reserved $61 billion for the airline industry.
By tagging members of Congress in a flurry of tweets, constituents can see whether or not a member is responsive. Utilize a social media campaign in tandem with a letter-writing or phone calling campaign so even on the weekends or in recess, your base can’t be ignored.
The mark of a successful campaign? Get your hashtags trending by planning digital days of action. Have advocates tag legislators you want to meet with. Social media is inherently public, and acts as a record of action (or inaction) by legislators. A viral campaign is hard for legislators to ignore, especially if their constituents are the ones tagging them. Once your campaign trends, reach out to tagged legislators to discuss the Build Back Better Act knowing you have digital momentum backing your cause.
Put these strategies into action to boost your chance of inclusion in the Build Back Better Act.
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[post_content] => President Biden’s Build Back Better Act has spurred significant activity in the lobbying and advocacy industry with a proposed
$2.2 trillion dollars in funding for infrastructure, energy, technology, transportation, labor, and social services. With such a wide array of policy areas covered in the proposal, organizations across dozens of industries will need to engage, whether to increase the funding proposed, add their industry to the conversation, or fight the proposed tax methods for paying for the bill. With negotiations ongoing, the race is on to get your organization’s interest included — and maintained— in the package.
This isn’t the first trillion-dollar package we’ve seen in the past year or so — the CARES Act surpassed $2 trillion and the American Rescue Plan Act hit $1.9 trillion. By looking at how organizations secured funding for their issues in the CARES Act, you can learn how to use digital advocacy to get your industry’s input in the Build Back Better Act.
When legislators hear directly from member constituents about legislative impact, your lobbyists can dive right into policy discussion. AHLA did this for the CARES Act by running a grassroots campaign where their member base wrote letters to their representatives about how their lives were affected by the pandemic. With thirty thousand people writing over 100,000 letters, when AHLA’S government affairs teams went into meetings, legislators had already heard their industry’s message from constituent members - allowing the lobbyists to jump right into the policy specifics.
By integrating your lobbying and advocacy efforts, you strike a balance between personalizing the issue to legislators with your advocacy efforts and honing in on policy specifics through lobbying. If you use a similar strategy for the Build Back Better Act, your advocates can share their on-the-ground stories of why their industries need support, and your lobbyists can follow up with specifics on exact funding levels and mechanisms for distribution.
When COVID hit, IHRSA acted fast to ensure fitness professionals and businesses would be included in the CARES Act relief package. Using the four criteria below, they kept a low barrier to entry that drove a high volume of actions:
For a successful advocacy campaign, you need:
- A Clear Goal and Call to Action
- An Authentic Story and Clear Expectation of Why Advocates Should Care
- Compelling Graphics and Visuals
- A Plan to Consistently Share and Communicate About the Campaign
These criteria lower the barrier for participation in campaigns by connecting the issue to an individual. An easy user experience allows campaigns to make a deeper impact by increasing the number of actions taken. The Build Back Better Act discussion in Congress has been crowded with lots of voices arguing for their industry’s needs. More messages from advocates mean a higher probability your industry breaks through.
Independent Sector, a membership organization that represents nonprofits, ran a two-step communications campaign to secure funding for nonprofits in the COVID relief package. Follow their lead by customizing your communications strategy based on the stage of the legislative process of the Build Back Better Act.
When the bill is moving slower in the process, implement a letter-writing campaign. A letter-writing campaign is more effective when the bill is moving slower because it gives congressional staff the chance to read them. Plus, the visual impact of a large pile of letters in a member’s congressional office conveys how much their constituency cares about their vote on a certain bill. Focus your messaging on what funding will mean for your cause. These letters will keep you front-of-mind to legislators, maximizing your chance for inclusion.
When the pace picks up and voting nears, have advocates call their members of Congress to share their stories firsthand. With phones ringing off the hook, your cause can’t be ignored allowing you to remain front-of-mind as voting approaches. A flurry of phone calls signal your issue as urgently important to a member’s constituency, which increases your chance of getting included in the package.
As soon as word of a potential COVID stimulus came out, the Air Line Pilots Association (ALPA), used social media to immediately grab legislator attention - despite legislators being out of office for the weekend and lockdown keeping the Hill closed. Policymakers heard ALPA advocates loud and clear — the CARES Act reserved $61 billion for the airline industry.
By tagging members of Congress in a flurry of tweets, constituents can see whether or not a member is responsive. Utilize a social media campaign in tandem with a letter-writing or phone calling campaign so even on the weekends or in recess, your base can’t be ignored.
The mark of a successful campaign? Get your hashtags trending by planning digital days of action. Have advocates tag legislators you want to meet with. Social media is inherently public, and acts as a record of action (or inaction) by legislators. A viral campaign is hard for legislators to ignore, especially if their constituents are the ones tagging them. Once your campaign trends, reach out to tagged legislators to discuss the Build Back Better Act knowing you have digital momentum backing your cause.
Put these strategies into action to boost your chance of inclusion in the Build Back Better Act.
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