What is a Stakeholder Engagement Assessment Matrix?
A stakeholder engagement assessment matrix is a model that can be used to assess the current level and desired level of stakeholder engagement with an issue. An organization’s team can use this matrix to set goals, identify stakeholders, set strategy, and execute the plan.
In a stakeholder engagement matrix template, stakeholders are classified under the following categories:
Mapping stakeholders on a scale of 1-3 (Champion, Neutral, and Detractor) allows your team to see everyone that has an influence on your organization’s issues and which direction they lean.
How to Create a Stakeholder Engagement Matrix
A stakeholder engagement matrix requires you to set an objective, identify stakeholders, prioritize identified stakeholders, assemble toolkits, and outline your game plan. Quorum’s stakeholder engagement matrix is pre-built for you! Once you download the matrix above and begin to work through the sections, you can start working toward your set objective.
1) Define Your Objective
What is your goal for your stakeholders? Are you looking to activate them and have them advocate on your behalf? Just looking to keep tabs on them to inform your own practices? Write out your objective of engaging stakeholders here.
2) Identify Your Stakeholders
What roles do your stakeholders hold in the community? When building a list from scratch, what identifying qualities are important about their backgrounds? Our template shows a few examples of who your stakeholders may be—highlight the ones that fit your organization.
3) Prioritize Your Stakeholders with a Matrix
Now that you’ve identified all your stakeholders, it’s time to prioritize. Using the quadrant in the template, map your stakeholders by their interest (their willingness to get involved with your organization) and their potential influence (their personal ability to cause change) to help you achieve your objective.
4) Assemble Your Toolkit
With a better sense of your priorities, you can start to assemble your toolkit for activating and engaging your stakeholders. You’ll need tools that address three key stages of stakeholder engagement—monitoring, communication, and engagement.
5) Outline Your Game Plan
Return to your stakeholder priority map. Starting with the lowest priority, outline how you can use the strategies described above to monitor, communicate, and engage with each stakeholder.
This matrix should be used concurrently with all of your engagement strategies. The matrix is not meant to be a one-off tool but rather used in an iterative process to determine which stakeholder engagement tactics are working.
As your organization grows and changes, certain stakeholders may become more valuable to achieving success and tools to monitor, communicate, and engage may become more advanced. Consider an integrated stakeholder engagement tool like Quorum to centralize information and engagement with your stakeholders.