Reach the Lawmakers, Staffers, and Advocates Who Move Policy
Precision digital advertising powered by one and a half million human-verified contacts. Fully managed by Quorum's expert team.
Precision Targeting
1.5M verified policy influencers segmented by issue, role, committee, voting history, geography, and more to ensure your message lands where it matters most.
Full-Service Option
Build the audience yourself or have Quorum's team manage targeting, deployment, optimization, and reporting. Quorum delivers campaigns from ideation to defining audiences, creating and deploying creative assets across digital channels.
Measurable Impact
Take the guesswork out of impact. We track impressions, engagement, and actions to improve your campaigns continuously.
Build Your Own Audience to Reach the Right Policy Influencers
If you don't need full-service execution, build the right audience you need yourself. Choose the officials, staff, and policy influencers on your issues from the same first-party influence network, maintained by Quorum's 30+ person editorial team. See exactly who's on the list and send it to your ad platform the same day.
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How It Works
- Define your objective. Tell us who you need to reach—a specific committee, an industry vertical, advocates in key districts—and what action you want them to take.
- We build your audience. Our team segments Quorum's first-party data to create a hyper-targeted list: governors, chiefs of staff, trade association executives, policy reporters—whatever your campaign requires.
- We deploy across channels. Your ads run wherever your audience consumes content.
- We optimize and report. Continuous performance refinement, combined with transparent reporting, enables you to demonstrate impact to stakeholders.
The Data Advantage
Who are policy influencers? The people who shape legislation before it's written: lawmakers, legislative staffers, committee staff, agency officials, trade association leaders, advocacy directors, and policy journalists. We call them policy influencers because they influence policy outcomes, not because they have a large number of Instagram followers.
Built for precision and activation, our first-party KnowWho data ensures your ads reach the trusted networks that actually move legislation, and not broad, wasted audiences.
Why our data is different: Quorum's KnowWho database is researched and verified by our editorial team of 30+ people. We tag each record by issue area, committee jurisdiction, geography, organizational role, and more. The result: match rates that outperform those of third-party data providers and targeting precision that programmatic platforms can't match.
Turn Your Advocate Stories Into Targeted Ads
Amplify your existing grassroots videos by transforming them into high-impact digital ads. Quorum transforms your personalized video into ads, builds precise influencer audiences, and manages multi-channel delivery, ensuring authentic constituent voices reach policymakers and the networks that shape their decisions.
Learn MoreMake Every Dollar Count
Need to reach a governor's chief of staff? A trade association executive? Policy reporters covering your issue? Quorum's team builds audiences that are granular and segmented by role, committee, geography, and issue engagement so your advertising budget is fully optimized.
Reach the Right People Every Time
Quorum vs. Competitors
| Quorum | Competitors | |
|---|---|---|
| Ownership and focusPrivately held; 100% focused on public affairs | ✓ | ✗ |
| Audience typesFederal & state level; individual, insider, and issue options | ✓ | ✗ |
| Order sizeMinimal and flexible | ✓ | ✗ |
| Activation time24 hours | ✓ | ✗ |
| 1st party dataFrom trusted websites and human-verified by a seasoned 30+ person editorial team | ✓ | ✗ |
| Data refreshesAutomatic updates following milestones like elections | ✓ | ✗ |
| Straightforward, transparent pricing | ✓ | ✗ |
Frequently Asked Questions
What is Policy Influencer Advertising (PIA)?
PIA is expert-managed digital advertising that uses human-verified first-party data to precisely target key policy influencers directly on the screens they use most.
Who does PIA specifically target?
Users can target over one million key policy influencers, including lawmakers, their staffers, and their trusted professional networks.
What service options are available?
We offer two main packages:
- Managed Ad Service: A full-service option where our team manages everything from audience building to campaign launch and reporting.
- File Usage / Data Access: This provides clients with access to Quorum’s verified first-party data to run their own campaigns if they have in-house capabilities.
What types of advertisements can I run?
We offer multiple high-impact ad types, including Display Ads, Video Pre-roll, Streaming Audio (e.g., Spotify, iHeartRadio), and OTT/CTV (premium video on big screens).
How is your data superior to competitors?
We employ a 30+ person editorial team to hand-curate and continuously verify our 1.5 million influencer contacts, which provides superior data hygiene over competitors’ typically scraped lists.
What results can I expect?
You can expect deep-dive reporting on campaign reach and impact among the targeted audience. However, we cannot promise specific legislative “wins” or identify individual private actions due to privacy compliance. The value is in buying access to a refined, highly-interested target audience.
What is the main difference between Digital and Traditional Advertising?
The primary difference is targeting. Digital advertising allows you to refine your audience to a smaller group of highly interested people, significantly increasing the likelihood that they will take the desired action.
Digital ads can target people based on:
- Location (Geographic)
- Demographics
- Interests/Preferences (Audience)
- Previous interactions with your brand (Retargeting)
- Keywords they are searching for
What are some of the digital advertising products you offer?
We offer a range of products to connect with audiences across different platforms and devices:
- Display Ads: Standard online banner ads with targeting by audience, demographics, keywords, and location.
- Native Ads: Display ads designed to blend seamlessly into the natural content of a website or app.
- Video Pre-roll Ads: 15- to 30-second commercials that play before, during, or after video content on websites and apps.
- Streaming Audio Ads: Audio advertisements played on platforms like Spotify, Audacy, and iHeartRadio, often running with companion visual ads.
- OTT (Over-The-Top) Ads: Video commercials delivered across devices (desktops, mobile, smart TVs) that play before, during, and after premium video content (shows and movies) viewed over an internet connection.
- CTV (Connected TV) Ads: A form of OTT, these are 15- or 30-second video commercials specifically served on TV-sized devices.
- Geofenced Display/Video: Mobile-only technology that targets audiences centered around a specific physical location.
How is digital advertising measured?
Digital advertising is highly measurable, which is one of its biggest advantages. While it can be challenging to capture Return on Ad Spend (ROAS) with some traditional methods, digital tools allow us to supply valuable data to you. We can dive deep into the results of your campaign, providing clear performance metrics and data you can use to refine future efforts.
What determines if my ad will get noticed?
Several key factors impact the quality and visibility of your ads:
- Creative: Ads with movement, like video content, are generally more effective than static images, securing 2.7 times more in-view time. Clear branding and a strong Call to Action (CTA) are also vital.
- Pixels (Size): The more screen space an ad format occupies (larger, more responsive formats), the more attention it demands.
- Time in View: The longer an ad is visible, the higher the likelihood that your message will be registered and understood by the viewer.
- Placement & Context: Ads should ideally be placed within the content zone, and they should feel natural in their environment (e.g., an ad on a social platform versus a connected TV ad). An uninterrupted viewing experience leads to higher positive response and recall.
What are the general trends in digital advertising right now?
- The Big Screen is Key: Most streaming (over 87%) takes place on TV screens.
- Viewer Experience is Critical: Slow or buffering ads can negatively impact how viewers perceive both the program and your brand.
- Data and Targeting are Paramount: Advertisers are increasingly relying on tools like first-party data and predictive models to improve targeting and optimize campaigns.
- Multiscreen TV is Driving Results: Combining TV across various screens and platforms helps drive performance across the entire marketing funnel, from awareness to action.
- Simplicity is Valued: Advertisers are looking for simple, transparent solutions with accurate data and clear performance metrics to manage the complexity of the current ad market.