Build Your Own Audience to Reach the Right Policy Influencers
Choose the officials, staff, and policy influencers on your issue from directories Quorum’s 30+ person editorial team maintains. See exactly who’s in it. Send it to your ad platform the same day.
Build It Yourself
You know who you’re meeting with and who moves your issue. Start from a bill, a lawmaker or a committee and pick the people. No email request, no waiting on a vendor.
Same-Day Activation
Hit Activate and the audience goes to your ad account over an API connection. Nobody has to process a file.
Pay for What You Run
There’s no software fee. You pay for impressions, not seats or licenses.
Start From the Bill You’re Already Tracking
Any bill, lawmaker, committee, hearing or regulation in Quorum can be a starting point. See everyone connected to it: the sponsor’s staff, the members and staff of the committees reviewing it, and the officials back home.
These aren’t modeled relationships. They’re the record of who holds the job, who sits on the committee and who works in the office.
Know Who’s in Your Audience Before You Buy the Media
Every audience comes with a list of policy influences that is broken down by party, level of government, role and geography. Catch the wrong chamber or the wrong state while you’re building, not after the buy.
Download the summary as a PDF or PowerPoint and drop it into your client pitch.
Send It to Your Ad Account the Same Day
Pick the platform and the ad account. Audience Builder delivers the audience over an API connection as soon as you hit Activate. Your seat, your rate and your reporting stay yours.
Don’t have a media buyer? Quorum’s team can run the campaign for you through Policy Influencer Advertising.
Works With the Platforms You Already Buy On
Ad Targeting Using the Directories Government Relations Teams Rely On
Quorum’s 30+ person editorial team maintains these records by hand. They’re the same directories government affairs professionals use to find and contact lawmakers and their staff. Audience Builder lets you use them to target ads.
Not voters and not consumers. Lawmakers, staff, regulators, lobbyists, trade association leaders and the press who cover them.
Show Your Clients the Actual Audience
Quorum powers your media practice. Your client never has to talk to us.
- Build audiences per client, on demand
- Push to the seat you already trade on and keep your margin
- One commitment covers every client you build for
- Put the audience breakdown in the pitch, before the win
Advertise Like You Lobby
The person who knows which subcommittee matters is the person who should build the audience.
- Start from the bills you already track in Quorum
- Reach the offices you’re meeting before and after a fly-in
- Pair with grassroots video so lawmakers hear from constituents
- Hand the buy to Quorum if you don’t have a media team
Everything You Need to Build, Check and Activate an Audience
| Quorum | Competitors | |
|---|---|---|
| Self-Serve Audience BuildingBuild it yourself in the product, any time. No emailing a sales rep. | ✓ | × |
| API ActivationSame-day delivery to your ad account. Nobody processing a file. | ✓ | × |
| Priced on UsagePay for impressions. No large flat fee whether you use it or not. | ✓ | × |
| See Who’s in ItReview the people in your audience before you buy the media. | ✓ | × |
| First-Party DataMaintained by a 30+ person editorial team, not scraped or inferred. | ✓ | × |
Seen in Demos With Public Affairs Teams
Frequently Asked Questions
A self-serve tool for building advertising audiences of officials, staff and policy influencers from Quorum’s directories. You pick the people, see who’s in the audience, then send it to the ad platforms you already use.
More than 1.25 million people: nearly 320,000 current officials and staff across federal, state and local government, plus nearly 940,000 policy influencers like lobbyists, trade association leaders, government relations professionals and reporters. Quorum’s 30+ person editorial team maintains the records and calls offices to confirm who still works there. Every person is in the audience because of the job they hold, not because they’re someone’s friend or neighbor.
Yes. Federal, all 50 states, and local.
No. Audience Builder covers officials, staff and policy influencers. It isn’t a voter file.
We’re targeting the actual lawmakers, staff, and influencers, regardless of where they are. The platform matches each person in your audience to their own account, so you aren’t drawing a circle around a building.
Yes. You see who’s in it before you send it, with a breakdown by party, chamber, level of government, role and region. You can download the summary as a PDF or PowerPoint. Audiences go straight to your ad platform.
On the digital ad platforms your audience spends time on, including websites, connected TV, and social media platforms.
Yes, 1,000 people. The ad platforms set that floor for privacy. There’s no maximum.
There’s no software fee. You pay a CPM for the data, and your rate goes down as your minimum goes up.
Yes. Audience Builder prices the audiences. You pay for the media separately, through whatever platform runs your ads, or we can buy the media on your behalf.
No, but existing Quorum customers get a discount.
Yes. Policy Influencer Advertising is our managed service. Our team builds the audience, places the media and reports on results.