From speaking with Quorum users and other industry leaders, we've identified five strategies as the leading ways organizations are measuring the return on investment of government affairs. Read this blog to see how you can measure ROI by the financial impact of the government affairs department, or download our E-Book for all five strategies and explanations of how Quorum can help.
There are several reasons to track meetings other than for proving ROI—to maintain institutional knowledge if an employee leaves the organization, onboard new employees and catch them up to speed, and make sure you don’t cross wires if multiple members of your team are engaging the same offices.
Many believe that tracking meetings is not a valuable way to measure government affairs ROI, but when augmented with additional data, tracking meetings can be a valuable indicator of how the work you’re doing is moving the needle on the issues you care about. This is possible if you add tags to each meeting note, including what issue you worked on and the sentiment of the meeting. With this information, along with the knowledge of who was in the meeting, you can break down your meetings to know not only how many you had, but what percentage of your meetings were positive and how that rate changes year over year, and if you are achieving your desired outcomes on the issues you meet about most frequently.
Then, analyze with your team what trends you can observe from the meetings with positive sentiment—was a certain team member involved most often? Did you tend to have positive engagements in site visits but less positive on Capitol Hill? Did your team meet the most with your priority legislators and in those meetings did they talk the most about your priority issues? With this information, you can see how you did in the previous year and update your strategy for the coming year.
Quorum makes it easy to track meetings with its mobile app, so you can track a meeting and what was discussed immediately after it ends rather than waiting until you get back to the office and possibly forgetting key details. Simply open the Quorum app and click the “Log an Interaction” button. Then, tag your meeting to the issue you discussed in the conversation and add a custom for the meeting sentiment or other variables you want to track in your meetings. Then, use Quorum Sheets or the Notes Visualization tools to analyze the trends in your tracked meetings.
To see how you can track meetings and measure ROI with Quorum, request a demo.