WP_Query Object ( [query] => Array ( [name] => embassy-public-affairs [post_type] => resources [resource-type] => blog ) [query_vars] => Array ( [name] => embassy-public-affairs [post_type] => resources [resource-type] => blog [error] => [m] => [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => [author] => [author_name] => [feed] => [tb] => [paged] => 0 [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [title] => [fields] => [menu_order] => [embed] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [post__not_in] => Array ( ) [post_name__in] => Array ( ) [tag__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [post_parent__in] => Array ( ) [post_parent__not_in] => Array ( ) [author__in] => Array ( ) [author__not_in] => Array ( ) [search_columns] => Array ( ) [ignore_sticky_posts] => [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_menu_item_cache] => [lazy_load_term_meta] => 1 [update_post_meta_cache] => 1 [posts_per_page] => 10 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => [meta_table] => [meta_id_column] => [primary_table] => [primary_id_column] => [table_aliases:protected] => Array ( ) [clauses:protected] => Array ( ) [has_or_relation:protected] => ) [date_query] => [queried_object] => WP_Post Object ( [ID] => 9235 [post_author] => 43 [post_date] => 2023-04-17 21:37:46 [post_date_gmt] => 2023-04-17 21:37:46 [post_content] => Embassies play a critical role in fostering relationships between governments around the world and the US. While a corporate public affairs professional represents potentially thousands of employees and business owners, public affairs professionals in embassies represent the interests of millions of residents in their home countries and immigrants living in the US on issues including trade, climate, the economy, global health, and international conflicts. To keep up with the ever-changing global landscape, embassy public affairs teams need a strong strategy that includes proactive measures to build their country's brand on Capitol Hill and the tools necessary to react to new global developments. Quorum recently hosted a roundtable event with embassy team members to hear what they’re doing to stay ahead of the curve. Here are the top seven strategies they shared  to best represent their country's interests:

1. Prepare Ambassador for Congressional Engagements with Legislator One-Pagers

Even the brightest embassy leaders cannot keep tabs on every legislator. Therefore, it is essential to prepare them before meetings with legislators. One straightforward way to prepare is with a one-pager that includes:

• Why particular legislators are important to your issue/country
• When the team last met with the legislator and what was discussed
• Whether the legislator is a sponsored on key legislation
• How the legislator previously voted on issues your embassy cares about
• What relevant committees the legislator sits on
• A few personal details to help with small talk

Quorum can help with this by using the Download Center to set up the sheet once and then print for any legislator in bulk, pulling data from other parts of the platform so you don’t have to go digging.

2. Track Legislators with Personal Connections to Your Country (and Recent Travelers)

Finding connections with legislators can help build new relationships on Capitol Hill. Some connections to consider include:

• Personal background
• Districts with a high percentage of immigrants from your country
• Districts that receive imports from a product your country trades with the US, districts with employees employed by companies from your country
• Legislators who have gone on CODELs to your country

Quorum can help by searching bios for references to heritage/parent's background, custom fields of district demographics,  social media posts to track mentions of trips, and other custom fields.

3. Build Your Embassy's Brand Amongst Legislators

Brand building is one of the most difficult aspects of public affairs. One good way to get started is through a policy reputation calendar that highlights global moments like the Olympics, World Cup, major global conferences, and national holidays. It is also essential to introduce freshmen members and new members of key committees to your embassy. Embassy public affairs professionals can use a tool like Quorum Outbox to share stories and events with stakeholder targets.

4. Invite Legislators to Events at the Embassy to Grow Stakeholder Relationships

Speaking of events, inviting legislators to events at the embassy can help grow stakeholder relationships. This can include bringing folks to experience your country's culture at the embassy. Larger events like galas can be great for getting a lot of people exposed to your embassy, while smaller functions can be great for developing a deeper connection with stakeholders. To help manage this, Quorum offers event management in Quorum Stakeholder, allowing you to send invites to officials and staff with Outbox, manage RSVPs, and track engagements all in one system.

5. Use a Knowledge Management System to Manage Staff Transitions

A knowledge management system is helpful to manage staff transitions. One of the most important areas to focus on when someone leaves is their relationships. When a person leaves, you don’t want to start from scratch rebuilding relationships. Using an interaction logger, like Quorum, can help maintain relationship knowledge so your embassy can pick up where they left off. Additionally, the system could be used to store information about the embassy's procedures and protocols, making it easier for new staff to understand their roles and responsibilities. It could also be used to create a repository of best practices for embassy operations, including tips for building relationships with host governments and managing sensitive information. With the right structure and training, a knowledge management system could become a valuable resource for embassies as they navigate the challenges of staffing transitions and maintaining effective relationships with their host countries.

6. Maintain a Crisis Public Affairs Plan

An important aspect of any organization's preparedness is to have a crisis public affairs plan. This comprehensive plan outlines the necessary steps to be taken in case of a crisis. Your crisis plan should include the identification of key individuals to be contacted, the chain of command for messaging, and the establishment of a crisis management team. In addition, the plan should include guidelines for appropriate messaging and communication channels, as well as a clear strategy for handling the media. It is essential that the crisis public affairs plan is regularly reviewed and updated to ensure its effectiveness in the face of evolving threats or risks.

7. Report Your Impact to Embassy Leadership

Embassy public affairs teams should report their impact to embassy leadership. “Impact” comes in different forms and depends on your goals. For instance, some embassies might want to report on the number of meetings with stakeholders or new relationships established. For other embassies, impact might be closely related to one or two pieces of legislation. Regardless of your goals, it is important to report on your public affairs progress. In Quorum, teams can build reporting dashboards that highlight things like the number of actions taken, status of legislation, and more. These dashboards can be shared externally, making it easy to provide quick, auto-updating reports.

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Embassies have a critical role in representing their country's interests to governments around the world. By employing these seven strategies, embassy public affairs teams can build strong relationships with legislators and stakeholders, keep up with the ever-changing global landscape, and effectively represent their country's interests on Capitol Hill. [post_title] => 7 Strategies Embassy Public Affairs Teams Should Adopt Today (And How Software Can Help) [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => embassy-public-affairs [to_ping] => [pinged] => [post_modified] => 2023-04-17 21:37:46 [post_modified_gmt] => 2023-04-17 21:37:46 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=9235 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object_id] => 9235 [request] => SELECT wp_posts.* FROM wp_posts WHERE 1=1 AND wp_posts.post_name = 'embassy-public-affairs' AND wp_posts.post_type = 'resources' ORDER BY wp_posts.post_date DESC [posts] => Array ( [0] => WP_Post Object ( [ID] => 9235 [post_author] => 43 [post_date] => 2023-04-17 21:37:46 [post_date_gmt] => 2023-04-17 21:37:46 [post_content] => Embassies play a critical role in fostering relationships between governments around the world and the US. While a corporate public affairs professional represents potentially thousands of employees and business owners, public affairs professionals in embassies represent the interests of millions of residents in their home countries and immigrants living in the US on issues including trade, climate, the economy, global health, and international conflicts. To keep up with the ever-changing global landscape, embassy public affairs teams need a strong strategy that includes proactive measures to build their country's brand on Capitol Hill and the tools necessary to react to new global developments. Quorum recently hosted a roundtable event with embassy team members to hear what they’re doing to stay ahead of the curve. Here are the top seven strategies they shared  to best represent their country's interests:

1. Prepare Ambassador for Congressional Engagements with Legislator One-Pagers

Even the brightest embassy leaders cannot keep tabs on every legislator. Therefore, it is essential to prepare them before meetings with legislators. One straightforward way to prepare is with a one-pager that includes:

• Why particular legislators are important to your issue/country
• When the team last met with the legislator and what was discussed
• Whether the legislator is a sponsored on key legislation
• How the legislator previously voted on issues your embassy cares about
• What relevant committees the legislator sits on
• A few personal details to help with small talk

Quorum can help with this by using the Download Center to set up the sheet once and then print for any legislator in bulk, pulling data from other parts of the platform so you don’t have to go digging.

2. Track Legislators with Personal Connections to Your Country (and Recent Travelers)

Finding connections with legislators can help build new relationships on Capitol Hill. Some connections to consider include:

• Personal background
• Districts with a high percentage of immigrants from your country
• Districts that receive imports from a product your country trades with the US, districts with employees employed by companies from your country
• Legislators who have gone on CODELs to your country

Quorum can help by searching bios for references to heritage/parent's background, custom fields of district demographics,  social media posts to track mentions of trips, and other custom fields.

3. Build Your Embassy's Brand Amongst Legislators

Brand building is one of the most difficult aspects of public affairs. One good way to get started is through a policy reputation calendar that highlights global moments like the Olympics, World Cup, major global conferences, and national holidays. It is also essential to introduce freshmen members and new members of key committees to your embassy. Embassy public affairs professionals can use a tool like Quorum Outbox to share stories and events with stakeholder targets.

4. Invite Legislators to Events at the Embassy to Grow Stakeholder Relationships

Speaking of events, inviting legislators to events at the embassy can help grow stakeholder relationships. This can include bringing folks to experience your country's culture at the embassy. Larger events like galas can be great for getting a lot of people exposed to your embassy, while smaller functions can be great for developing a deeper connection with stakeholders. To help manage this, Quorum offers event management in Quorum Stakeholder, allowing you to send invites to officials and staff with Outbox, manage RSVPs, and track engagements all in one system.

5. Use a Knowledge Management System to Manage Staff Transitions

A knowledge management system is helpful to manage staff transitions. One of the most important areas to focus on when someone leaves is their relationships. When a person leaves, you don’t want to start from scratch rebuilding relationships. Using an interaction logger, like Quorum, can help maintain relationship knowledge so your embassy can pick up where they left off. Additionally, the system could be used to store information about the embassy's procedures and protocols, making it easier for new staff to understand their roles and responsibilities. It could also be used to create a repository of best practices for embassy operations, including tips for building relationships with host governments and managing sensitive information. With the right structure and training, a knowledge management system could become a valuable resource for embassies as they navigate the challenges of staffing transitions and maintaining effective relationships with their host countries.

6. Maintain a Crisis Public Affairs Plan

An important aspect of any organization's preparedness is to have a crisis public affairs plan. This comprehensive plan outlines the necessary steps to be taken in case of a crisis. Your crisis plan should include the identification of key individuals to be contacted, the chain of command for messaging, and the establishment of a crisis management team. In addition, the plan should include guidelines for appropriate messaging and communication channels, as well as a clear strategy for handling the media. It is essential that the crisis public affairs plan is regularly reviewed and updated to ensure its effectiveness in the face of evolving threats or risks.

7. Report Your Impact to Embassy Leadership

Embassy public affairs teams should report their impact to embassy leadership. “Impact” comes in different forms and depends on your goals. For instance, some embassies might want to report on the number of meetings with stakeholders or new relationships established. For other embassies, impact might be closely related to one or two pieces of legislation. Regardless of your goals, it is important to report on your public affairs progress. In Quorum, teams can build reporting dashboards that highlight things like the number of actions taken, status of legislation, and more. These dashboards can be shared externally, making it easy to provide quick, auto-updating reports.

---

Embassies have a critical role in representing their country's interests to governments around the world. By employing these seven strategies, embassy public affairs teams can build strong relationships with legislators and stakeholders, keep up with the ever-changing global landscape, and effectively represent their country's interests on Capitol Hill. [post_title] => 7 Strategies Embassy Public Affairs Teams Should Adopt Today (And How Software Can Help) [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => embassy-public-affairs [to_ping] => [pinged] => [post_modified] => 2023-04-17 21:37:46 [post_modified_gmt] => 2023-04-17 21:37:46 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=9235 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 9235 [post_author] => 43 [post_date] => 2023-04-17 21:37:46 [post_date_gmt] => 2023-04-17 21:37:46 [post_content] => Embassies play a critical role in fostering relationships between governments around the world and the US. While a corporate public affairs professional represents potentially thousands of employees and business owners, public affairs professionals in embassies represent the interests of millions of residents in their home countries and immigrants living in the US on issues including trade, climate, the economy, global health, and international conflicts. To keep up with the ever-changing global landscape, embassy public affairs teams need a strong strategy that includes proactive measures to build their country's brand on Capitol Hill and the tools necessary to react to new global developments. Quorum recently hosted a roundtable event with embassy team members to hear what they’re doing to stay ahead of the curve. Here are the top seven strategies they shared  to best represent their country's interests:

1. Prepare Ambassador for Congressional Engagements with Legislator One-Pagers

Even the brightest embassy leaders cannot keep tabs on every legislator. Therefore, it is essential to prepare them before meetings with legislators. One straightforward way to prepare is with a one-pager that includes:

• Why particular legislators are important to your issue/country
• When the team last met with the legislator and what was discussed
• Whether the legislator is a sponsored on key legislation
• How the legislator previously voted on issues your embassy cares about
• What relevant committees the legislator sits on
• A few personal details to help with small talk

Quorum can help with this by using the Download Center to set up the sheet once and then print for any legislator in bulk, pulling data from other parts of the platform so you don’t have to go digging.

2. Track Legislators with Personal Connections to Your Country (and Recent Travelers)

Finding connections with legislators can help build new relationships on Capitol Hill. Some connections to consider include:

• Personal background
• Districts with a high percentage of immigrants from your country
• Districts that receive imports from a product your country trades with the US, districts with employees employed by companies from your country
• Legislators who have gone on CODELs to your country

Quorum can help by searching bios for references to heritage/parent's background, custom fields of district demographics,  social media posts to track mentions of trips, and other custom fields.

3. Build Your Embassy's Brand Amongst Legislators

Brand building is one of the most difficult aspects of public affairs. One good way to get started is through a policy reputation calendar that highlights global moments like the Olympics, World Cup, major global conferences, and national holidays. It is also essential to introduce freshmen members and new members of key committees to your embassy. Embassy public affairs professionals can use a tool like Quorum Outbox to share stories and events with stakeholder targets.

4. Invite Legislators to Events at the Embassy to Grow Stakeholder Relationships

Speaking of events, inviting legislators to events at the embassy can help grow stakeholder relationships. This can include bringing folks to experience your country's culture at the embassy. Larger events like galas can be great for getting a lot of people exposed to your embassy, while smaller functions can be great for developing a deeper connection with stakeholders. To help manage this, Quorum offers event management in Quorum Stakeholder, allowing you to send invites to officials and staff with Outbox, manage RSVPs, and track engagements all in one system.

5. Use a Knowledge Management System to Manage Staff Transitions

A knowledge management system is helpful to manage staff transitions. One of the most important areas to focus on when someone leaves is their relationships. When a person leaves, you don’t want to start from scratch rebuilding relationships. Using an interaction logger, like Quorum, can help maintain relationship knowledge so your embassy can pick up where they left off. Additionally, the system could be used to store information about the embassy's procedures and protocols, making it easier for new staff to understand their roles and responsibilities. It could also be used to create a repository of best practices for embassy operations, including tips for building relationships with host governments and managing sensitive information. With the right structure and training, a knowledge management system could become a valuable resource for embassies as they navigate the challenges of staffing transitions and maintaining effective relationships with their host countries.

6. Maintain a Crisis Public Affairs Plan

An important aspect of any organization's preparedness is to have a crisis public affairs plan. This comprehensive plan outlines the necessary steps to be taken in case of a crisis. Your crisis plan should include the identification of key individuals to be contacted, the chain of command for messaging, and the establishment of a crisis management team. In addition, the plan should include guidelines for appropriate messaging and communication channels, as well as a clear strategy for handling the media. It is essential that the crisis public affairs plan is regularly reviewed and updated to ensure its effectiveness in the face of evolving threats or risks.

7. Report Your Impact to Embassy Leadership

Embassy public affairs teams should report their impact to embassy leadership. “Impact” comes in different forms and depends on your goals. For instance, some embassies might want to report on the number of meetings with stakeholders or new relationships established. For other embassies, impact might be closely related to one or two pieces of legislation. Regardless of your goals, it is important to report on your public affairs progress. In Quorum, teams can build reporting dashboards that highlight things like the number of actions taken, status of legislation, and more. These dashboards can be shared externally, making it easy to provide quick, auto-updating reports.

---

Embassies have a critical role in representing their country's interests to governments around the world. By employing these seven strategies, embassy public affairs teams can build strong relationships with legislators and stakeholders, keep up with the ever-changing global landscape, and effectively represent their country's interests on Capitol Hill. [post_title] => 7 Strategies Embassy Public Affairs Teams Should Adopt Today (And How Software Can Help) [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => embassy-public-affairs [to_ping] => [pinged] => [post_modified] => 2023-04-17 21:37:46 [post_modified_gmt] => 2023-04-17 21:37:46 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=9235 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => 8998e2b24d4841812bfa8f7b08904018 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [allow_query_attachment_by_filename:protected] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )

!!! 9235