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[post_content] => Every year, organizations in Washington spend millions of dollars trying to communicate with influencers and improve their reputation. It can cost up to $60,000 a week to sponsor a morning newsletter, $50,000 to put up ads on bus stops across town, $30,000 to display ads in the Metro, and a minimum of $15,000 to take out an ad in the newspaper.
And for all of this, you don’t even know if you reached the key policymakers that you needed to on the issue.
This has led organizations to search for a cost-effective and measurable way to communicate their message with policymakers, and they’ve turned to something seemingly simplistic—email.
But to make this process effective in replacing some of the more expensive communications alternatives, your email communication has to be strategic. To plan this out, organizations are using a policy reputation calendar system to organize monthly communications by theme. Themes may include the launch of a new poll, the release of an organization’s sustainability report, a key event, new product announcement, or a charitable donation.
Organizations then use Quorum’s database of staff contact information organized by party, committee, and role to narrow down exactly the target audience they want to reach. Then, they prepare the email with personalization tokens to drive engagement with the email from staff, rather than making it look like an impersonal blast. With a personalized message these organizations can get their positive news to congressional staff at a fraction of the cost of a traditional advertising campaign.
Not only can you get the message to staff at a cheaper price, but you can actually measure its impact and use those measurements to improve for future communications. With a system like Quorum, you can quickly see how many people opened, clicked, and replied to your emails. Use that information to inform which types of content your audience is most interested in, who your most engaged stakeholders are, and what the right frequency is for sending messages.
Sending targeted e-mail campaigns once a month over the year leads to numerous positive impressions of your organization and can generate similar impact that hundreds of thousands of dollars of advertising would, but at a fraction of the cost.
With technology to communicate to elected officials, you can work smarter and move faster to impact your policy landscape, at a fraction of the cost.
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[post_content] => Every year, organizations in Washington spend millions of dollars trying to communicate with influencers and improve their reputation. It can cost up to $60,000 a week to sponsor a morning newsletter, $50,000 to put up ads on bus stops across town, $30,000 to display ads in the Metro, and a minimum of $15,000 to take out an ad in the newspaper.
And for all of this, you don’t even know if you reached the key policymakers that you needed to on the issue.
This has led organizations to search for a cost-effective and measurable way to communicate their message with policymakers, and they’ve turned to something seemingly simplistic—email.
But to make this process effective in replacing some of the more expensive communications alternatives, your email communication has to be strategic. To plan this out, organizations are using a policy reputation calendar system to organize monthly communications by theme. Themes may include the launch of a new poll, the release of an organization’s sustainability report, a key event, new product announcement, or a charitable donation.
Organizations then use Quorum’s database of staff contact information organized by party, committee, and role to narrow down exactly the target audience they want to reach. Then, they prepare the email with personalization tokens to drive engagement with the email from staff, rather than making it look like an impersonal blast. With a personalized message these organizations can get their positive news to congressional staff at a fraction of the cost of a traditional advertising campaign.
Not only can you get the message to staff at a cheaper price, but you can actually measure its impact and use those measurements to improve for future communications. With a system like Quorum, you can quickly see how many people opened, clicked, and replied to your emails. Use that information to inform which types of content your audience is most interested in, who your most engaged stakeholders are, and what the right frequency is for sending messages.
Sending targeted e-mail campaigns once a month over the year leads to numerous positive impressions of your organization and can generate similar impact that hundreds of thousands of dollars of advertising would, but at a fraction of the cost.
With technology to communicate to elected officials, you can work smarter and move faster to impact your policy landscape, at a fraction of the cost.
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And for all of this, you don’t even know if you reached the key policymakers that you needed to on the issue.
This has led organizations to search for a cost-effective and measurable way to communicate their message with policymakers, and they’ve turned to something seemingly simplistic—email.
But to make this process effective in replacing some of the more expensive communications alternatives, your email communication has to be strategic. To plan this out, organizations are using a policy reputation calendar system to organize monthly communications by theme. Themes may include the launch of a new poll, the release of an organization’s sustainability report, a key event, new product announcement, or a charitable donation.
Organizations then use Quorum’s database of staff contact information organized by party, committee, and role to narrow down exactly the target audience they want to reach. Then, they prepare the email with personalization tokens to drive engagement with the email from staff, rather than making it look like an impersonal blast. With a personalized message these organizations can get their positive news to congressional staff at a fraction of the cost of a traditional advertising campaign.
Not only can you get the message to staff at a cheaper price, but you can actually measure its impact and use those measurements to improve for future communications. With a system like Quorum, you can quickly see how many people opened, clicked, and replied to your emails. Use that information to inform which types of content your audience is most interested in, who your most engaged stakeholders are, and what the right frequency is for sending messages.
Sending targeted e-mail campaigns once a month over the year leads to numerous positive impressions of your organization and can generate similar impact that hundreds of thousands of dollars of advertising would, but at a fraction of the cost.
With technology to communicate to elected officials, you can work smarter and move faster to impact your policy landscape, at a fraction of the cost.
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