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Five Strategies for Measuring the ROI of Government Affairs

Measuring the contributions of the government affairs team is a challenging task, as its work spans the engagement of internal stakeholders, external stakeholders, and government officials. In this white paper, we identify five leading ways government affairs teams are measuring their ROI:

  • Dollars: The Financial Impact of Government Affairs
  • Rate of Preferred Legislative or Regulatory Outcomes
  • Stakeholder Scoring
  • Meeting Tracking—with Data
  • Correlation Between Engagement and Legislative Activity
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