Six Reasons to Integrate Your Lobbying and Advocacy Strategies

The best public affairs teams are the ones who collaborate and integrate their public affairs functions. By creating a system of information sharing between lobbying and advocacy, you can strengthen the impact of both functions. See the six reasons to to integrate lobbying and advocacy strategies:

  1. Coordinate Communications Efforts
  2. Bring Advocate Stories to Legislative Meetings
  3. Bring Advocate Data to Legislative Meetings
  4. Survey Advocates for Relationships with Elected Officials
  5. Organize Conditional Messaging for Grassroots Actions
  6. Make Sure Your Metrics Are On Track

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