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Template: 3 Steps To Align Your Public Affairs Goals with Business Priorities

It’s no secret that the public affairs function plays a pivotal role in the success of a wide range of organisations. But there are often untapped opportunities for public affairs professionals to work with other areas of the business — including sales, marketing, and senior leadership — and contribute to shared goals and priorities. 

Use this template as a guide to apply a three-step methodology to increase your impact and get results by streamlining collaboration within your organisation.

 

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1) Educate Internal Stakeholders

According to a survey by Mavence, most public affairs professionals feel that their role is not clearly understood by other functions within their organisation — which signposts the need to start with the basics internally. Other departments can better collaborate with you when they understand what you do and why you do it. Here are some internal education tactics you might use:
  • Run information sessions for new hires: integrate an ‘Introduction to Public Affairs’ session into your onboarding programme so that new talent can hit the ground running.
  • Nominate a public affairs ambassador: choose a team member who keeps key colleagues from other departments up to date on your priorities and activities. This could be through scheduled virtual coffees or monthly email snapshots.
  • Formalise connections with leadership: ensure that public affairs leaders are consistently invited to strategy meetings with directors and C-suite so that your team’s perspective contributes to the organisation’s overall direction.

2) Articulate Your Impact – Backed Up With Numbers

One of the most convincing methods to illustrate the significance of your team's effort is through tangible metrics, especially when it comes to other departments that are used to work with concrete metrics like revenue or marketing leads. Even though measuring the impact of your public affairs team can be difficult, investing time in creating a system that will enable colleagues from other departments to visualise your team’s progress is worthwhile. You can start by measuring the ROI of your stakeholder engagement efforts by evaluating their alignment with your issues over a year. In this way, you can easily visualise how your stakeholders network evolved during that period. Want to be even more precise? You can also start tracking the sentiment of meetings with policymakers to see how receptive they are to your messaging. 💡Tip: We recommend logging your meetings as soon as possible. With Quorum’s app you can not only log your meetings in seconds, but you can also easily access and search for your information on the go. By layering in these additional insights, you can analyse trends to dig deeper into what works and why. For example:
  • Does the volume of meetings correspond to the level of importance to your organisation?
  • How are your stakeholders reacting to your messaging around your key topics?
These data-backed insights will allow you to evaluate your efforts and articulate your impact.

3) Partner With the Business Unit To Identify Joint Priorities

With internal education and metrics taken care of, you’ve cleared the way for smoother collaboration within your organisation. Now all you need to do is ensure that public affairs and other departments are working to address complementary issues. The public affairs function should flag upcoming policy proposals to the business unit, who then evaluates the financial impact on the business if such legislation were to go through. The resulting euro value helps the public affairs team decide how best to allocate resources to influence the policy outcome — and the workflow ensures that both departments remain in alignment on priorities and desired outcomes. [post_title] => Template: 3 Steps To Align Your Public Affairs Goals with Business Priorities [post_excerpt] => Download our editable template now and start streamlining collaboration with other business areas to maximise your public affairs team's impact. [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => align-public-affairs-goals [to_ping] => [pinged] => [post_modified] => 2023-04-12 15:11:23 [post_modified_gmt] => 2023-04-12 15:11:23 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=9172 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object_id] => 9172 [request] => SELECT wp_posts.* FROM wp_posts WHERE 1=1 AND wp_posts.post_name = 'align-public-affairs-goals' AND wp_posts.post_type = 'resources' ORDER BY wp_posts.post_date DESC [posts] => Array ( [0] => WP_Post Object ( [ID] => 9172 [post_author] => 42 [post_date] => 2023-04-12 10:40:01 [post_date_gmt] => 2023-04-12 10:40:01 [post_content] =>

1) Educate Internal Stakeholders

According to a survey by Mavence, most public affairs professionals feel that their role is not clearly understood by other functions within their organisation — which signposts the need to start with the basics internally. Other departments can better collaborate with you when they understand what you do and why you do it. Here are some internal education tactics you might use:
  • Run information sessions for new hires: integrate an ‘Introduction to Public Affairs’ session into your onboarding programme so that new talent can hit the ground running.
  • Nominate a public affairs ambassador: choose a team member who keeps key colleagues from other departments up to date on your priorities and activities. This could be through scheduled virtual coffees or monthly email snapshots.
  • Formalise connections with leadership: ensure that public affairs leaders are consistently invited to strategy meetings with directors and C-suite so that your team’s perspective contributes to the organisation’s overall direction.

2) Articulate Your Impact – Backed Up With Numbers

One of the most convincing methods to illustrate the significance of your team's effort is through tangible metrics, especially when it comes to other departments that are used to work with concrete metrics like revenue or marketing leads. Even though measuring the impact of your public affairs team can be difficult, investing time in creating a system that will enable colleagues from other departments to visualise your team’s progress is worthwhile. You can start by measuring the ROI of your stakeholder engagement efforts by evaluating their alignment with your issues over a year. In this way, you can easily visualise how your stakeholders network evolved during that period. Want to be even more precise? You can also start tracking the sentiment of meetings with policymakers to see how receptive they are to your messaging. 💡Tip: We recommend logging your meetings as soon as possible. With Quorum’s app you can not only log your meetings in seconds, but you can also easily access and search for your information on the go. By layering in these additional insights, you can analyse trends to dig deeper into what works and why. For example:
  • Does the volume of meetings correspond to the level of importance to your organisation?
  • How are your stakeholders reacting to your messaging around your key topics?
These data-backed insights will allow you to evaluate your efforts and articulate your impact.

3) Partner With the Business Unit To Identify Joint Priorities

With internal education and metrics taken care of, you’ve cleared the way for smoother collaboration within your organisation. Now all you need to do is ensure that public affairs and other departments are working to address complementary issues. The public affairs function should flag upcoming policy proposals to the business unit, who then evaluates the financial impact on the business if such legislation were to go through. The resulting euro value helps the public affairs team decide how best to allocate resources to influence the policy outcome — and the workflow ensures that both departments remain in alignment on priorities and desired outcomes. [post_title] => Template: 3 Steps To Align Your Public Affairs Goals with Business Priorities [post_excerpt] => Download our editable template now and start streamlining collaboration with other business areas to maximise your public affairs team's impact. [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => align-public-affairs-goals [to_ping] => [pinged] => [post_modified] => 2023-04-12 15:11:23 [post_modified_gmt] => 2023-04-12 15:11:23 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=9172 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 9172 [post_author] => 42 [post_date] => 2023-04-12 10:40:01 [post_date_gmt] => 2023-04-12 10:40:01 [post_content] =>

1) Educate Internal Stakeholders

According to a survey by Mavence, most public affairs professionals feel that their role is not clearly understood by other functions within their organisation — which signposts the need to start with the basics internally. Other departments can better collaborate with you when they understand what you do and why you do it. Here are some internal education tactics you might use:
  • Run information sessions for new hires: integrate an ‘Introduction to Public Affairs’ session into your onboarding programme so that new talent can hit the ground running.
  • Nominate a public affairs ambassador: choose a team member who keeps key colleagues from other departments up to date on your priorities and activities. This could be through scheduled virtual coffees or monthly email snapshots.
  • Formalise connections with leadership: ensure that public affairs leaders are consistently invited to strategy meetings with directors and C-suite so that your team’s perspective contributes to the organisation’s overall direction.

2) Articulate Your Impact – Backed Up With Numbers

One of the most convincing methods to illustrate the significance of your team's effort is through tangible metrics, especially when it comes to other departments that are used to work with concrete metrics like revenue or marketing leads. Even though measuring the impact of your public affairs team can be difficult, investing time in creating a system that will enable colleagues from other departments to visualise your team’s progress is worthwhile. You can start by measuring the ROI of your stakeholder engagement efforts by evaluating their alignment with your issues over a year. In this way, you can easily visualise how your stakeholders network evolved during that period. Want to be even more precise? You can also start tracking the sentiment of meetings with policymakers to see how receptive they are to your messaging. 💡Tip: We recommend logging your meetings as soon as possible. With Quorum’s app you can not only log your meetings in seconds, but you can also easily access and search for your information on the go. By layering in these additional insights, you can analyse trends to dig deeper into what works and why. For example:
  • Does the volume of meetings correspond to the level of importance to your organisation?
  • How are your stakeholders reacting to your messaging around your key topics?
These data-backed insights will allow you to evaluate your efforts and articulate your impact.

3) Partner With the Business Unit To Identify Joint Priorities

With internal education and metrics taken care of, you’ve cleared the way for smoother collaboration within your organisation. Now all you need to do is ensure that public affairs and other departments are working to address complementary issues. The public affairs function should flag upcoming policy proposals to the business unit, who then evaluates the financial impact on the business if such legislation were to go through. The resulting euro value helps the public affairs team decide how best to allocate resources to influence the policy outcome — and the workflow ensures that both departments remain in alignment on priorities and desired outcomes. [post_title] => Template: 3 Steps To Align Your Public Affairs Goals with Business Priorities [post_excerpt] => Download our editable template now and start streamlining collaboration with other business areas to maximise your public affairs team's impact. [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => align-public-affairs-goals [to_ping] => [pinged] => [post_modified] => 2023-04-12 15:11:23 [post_modified_gmt] => 2023-04-12 15:11:23 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=9172 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => b6da757e7770846b2db4ac219f304c6a [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [allow_query_attachment_by_filename:protected] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )
!!! 9172

1) Educate Internal Stakeholders

According to a survey by Mavence, most public affairs professionals feel that their role is not clearly understood by other functions within their organisation — which signposts the need to start with the basics internally. Other departments can better collaborate with you when they understand what you do and why you do it.

Here are some internal education tactics you might use:

  • Run information sessions for new hires: integrate an ‘Introduction to Public Affairs’ session into your onboarding programme so that new talent can hit the ground running.
  • Nominate a public affairs ambassador: choose a team member who keeps key colleagues from other departments up to date on your priorities and activities. This could be through scheduled virtual coffees or monthly email snapshots.
  • Formalise connections with leadership: ensure that public affairs leaders are consistently invited to strategy meetings with directors and C-suite so that your team’s perspective contributes to the organisation’s overall direction.

2) Articulate Your Impact – Backed Up With Numbers

One of the most convincing methods to illustrate the significance of your team’s effort is through tangible metrics, especially when it comes to other departments that are used to work with concrete metrics like revenue or marketing leads. Even though measuring the impact of your public affairs team can be difficult, investing time in creating a system that will enable colleagues from other departments to visualise your team’s progress is worthwhile.

You can start by measuring the ROI of your stakeholder engagement efforts by evaluating their alignment with your issues over a year. In this way, you can easily visualise how your stakeholders network evolved during that period. Want to be even more precise? You can also start tracking the sentiment of meetings with policymakers to see how receptive they are to your messaging.

💡Tip: We recommend logging your meetings as soon as possible. With Quorum’s app you can not only log your meetings in seconds, but you can also easily access and search for your information on the go.

By layering in these additional insights, you can analyse trends to dig deeper into what works and why. For example:

  • Does the volume of meetings correspond to the level of importance to your organisation?
  • How are your stakeholders reacting to your messaging around your key topics?

These data-backed insights will allow you to evaluate your efforts and articulate your impact.

3) Partner With the Business Unit To Identify Joint Priorities

With internal education and metrics taken care of, you’ve cleared the way for smoother collaboration within your organisation. Now all you need to do is ensure that public affairs and other departments are working to address complementary issues.

The public affairs function should flag upcoming policy proposals to the business unit, who then evaluates the financial impact on the business if such legislation were to go through. The resulting euro value helps the public affairs team decide how best to allocate resources to influence the policy outcome — and the workflow ensures that both departments remain in alignment on priorities and desired outcomes.

Discover a best practice recommendation from one of our clients:

"Your internal connections are as important as your external network. Giving your business team a good understanding of what you do and can achieve for them is key to be able to support their success."
Paola Brucker-Dhont — Director for Government Relations & Public Policy France, VMwar

Want to keep your public affairs team aligned with other units?

Consider a tool that centralises all the crucial insights your public affairs team relies on. Quorum is public affairs software that helps you work smarter and move faster by providing one place to map, track, change, and report on your policy landscape.