Using Your Advocacy Data to Boost Lobbying Strategy

May 1, 2019

This blog is part of a series on how you can integrate your lobbying and advocacy strategies to achieve optimal public affairs outcomes. Download the full e-book here.

The lobbyists at your organization are likely using a plethora of data points to execute on their legislative strategy—economic impact data from how legislation affects the organization, individual legislator's data on their most frequent issues and legislative partners, metrics on how many meetings they are taking. But it can go a step further.

Here are two ways to integrate data from your grassroots advocacy efforts into your lobbying strategy:

Number of Grassroots Advocates and Actions in a Legislative District

When crafting a compelling argument for a legislator or their staff on why they should support the issue you care about, there are numerous data points your lobbyists can bring to support your argument—how many facilities you operate in their district, the financial impact a given policy will have on your organization, how many units of your product it will impact. But what if you could easily reference how many advocates you have in their district?

Engine Advocacy uses this tactic when going into meetings with legislators to discuss policies that impact startups. With Quorum, Rachel Wolbers can use the Quorum mobile app to quickly reference how many startups they represent in each district and use that information to show how many advocates would be impacted by a given policy. “We can easily tell them which startups we know in their state, which constituents are in their state, and have a record of when and how they’ve engaged with us,” Wolbers said.

While facilities and other business metrics are valuable, you can prove that there is a quantifiable amount of support for your issue in that legislator’s district by bringing the number of advocates who are also constituents and voters in that district.

Activity Metrics to Track Issue Priorities

Your grassroots advocacy and lobbying teams may both be busy and spending a lot of time on the issues your organization cares about, but how do you know if their priorities are aligned? By tracking key metrics side-by-side, you can make sure that your top issues are getting the most attention on both sides of the public affairs equation.

To do this, your lobbying team should be tracking activity as a measure of which issues they are most active on, including things like emails, events, phone calls, casual conversations, or organized meetings for each issue. Then, track your grassroots campaigns and actions on that issue. If your priorities are aligned, then the issues that your lobbyists are most active on should be the same ones that you are driving the most grassroots actions to.

Using an integrated tool like Quorum can make this process quick and easy. First, your lobbying team can track their activity on-the-go with Quorum’s mobile app or automatically track email correspondence by using Quorum’s integrated email tool, Outbox. Then, any actions from Quorum’s Grassroots Action Center will also live in the system, allowing you to pull each of these metrics into one concise spreadsheet and visualize if your teams are aligned in their priorities.

See an example of this sheet with Quorum:

Bottom Line:

In measuring the ROI of your public affairs teams, outcomes are the most important measurement, like how much money public affairs saved or earned for the organization, or what percentage of the time the organization’s preferred legislative or regulatory outcomes were achieved. With an outcome-focused approach, your grassroots and lobbying teams are working towards the same overarching objective and should share their data and information to achieve that goal.

To learn more about how you can bring your grassroots and lobbying work into one platform, request a demo of Quorum.

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