Identifying Issue Trends Across International Regions

June 6, 2019

This is part two of a three-part series on how to expand the impact of your global affairs team. For the full e-book, download here.

With intelligence from social media and stakeholder interactions organized by issue area, your team can more easily identify trends and opportunities for collaboration.

As your team is logging its meetings and organizing intelligence by issues, the head of global affairs can take a high-level view of what’s going on across markets and identify opportunities for collaboration. If you’re using Quorum, visualize trends on which regions are most actively engaging on which issues, which stakeholders are most engaged on your issues, and more. In today’s digitally connected world, nothing happens in a vacuum. Something you realize in one country could quickly trigger a domino effect in other markets—for better or worse. It’s important to stay on top of the trends in the issues you care about to ensure your organization is part of the conversation.

With knowledge of international trends, you can more effectively set strategy to expand your impact and be proactive in global affairs. For example, if you identify that one country has an emerging threat, you can look to the trends from other countries to either a) learn from how they handled a similar issue or b) provide an early warning that a similar threat could develop there as well.

Trendspotting across countries also helps to identify countries that are best suited to act as a case study for a new initiative your organization wants to implement. Make this easier by mapping stakeholders by influence and interest in your issues—the country with the most stakeholders with high interest and influence is likely a good place to start. Once you identify a test country and execute on a particular initiative, you can learn from the experiences of the first country and apply those experiences to other countries.

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