There’s a difference between taking action and being heard.
In a crowded policy landscape where attention is short and inboxes are full, the most effective campaigns are the ones that feel human. Real stories from real people are what move decision-makers. With today’s latest upgrades to Interactive Campaigns, which was launched earlier this year for Quorum Grassroots, organizations can now scale personalized, story-driven advocacy that actually gets through.
What is an Interactive Campaign?
Interactive Campaigns are a Quorum Grassroots feature that help advocates share personal stories using guided prompts, AI-enhanced message rewriting, and custom action fields that turn input into strategic insights for targeting and follow-up. They represent more than just a feature update, it reflects a shift toward advocacy that’s more personal, more strategic, and more powerful.
By centering campaigns around authentic experiences, Interactive Campaigns break through the noise, resonate with lawmakers, and drive meaningful results. Whether you’re mobilizing first-time advocates or re-engaging longtime supporters, this tool empowers your team to inspire deeper engagement, keep messaging consistent with AI support, and gather valuable insights to strengthen long-term strategy.
What’s New in Interactive Campaigns
Grassroots Interactive Campaigns now include three powerful enhancements that elevate every stage of the advocacy workflow from creation to message optimization to strategic analysis.
Guided Prompts for Advocates
Not everyone feels confident writing to lawmakers, but everyone has a story to tell. With customizable prompts, Interactive Campaigns walk advocates through simple questions that help them articulate personal stories tied to your cause.
Think: Why does this issue matter to you? or What changes would you like to see in your community?
A climate-focused nonprofit might ask about a constituent’s experience with extreme weather. A healthcare coalition might prompt patients to share how a proposed legislation would impact their daily care. The result: clear, specific, and heartfelt messages that are far more likely to be read and remembered.
This approach reduces friction for first-time advocates, increases submission rates, and surfaces more compelling content.
AI-Enhanced Rewriting
Every message your campaign sends reflects your organization’s voice and your supporter’s story. Interactive Campaigns now use AI-enhanced message rewriting to combine your key message with each advocate’s input to generate a refined message improving tone, clarity, and structure while keeping the original voice intact.
You set the parameters: tone (urgent, respectful, persuasive), length (brief for SMS, longer for email), and safeguards (to block off-topic or inappropriate content). The AI handles the rest.
This helps your team send hundreds of high-quality, personalized messages without needing to manually edit each one, saving time while improving consistency and emotional impact.
Custom Action Fields
Every time someone submits a message through your campaign, you gather more than just words. Custom Action Fields now let you collect structured, reusable advocate data like issue priority, geographic region, or personal motivation, all integrated in the submission workflow.
This turns each action into actionable insight.
For example, you can:
- Segment follow-ups based on which issues matter most to each advocate
- Visualize advocate density by district to inform your lobbying strategy
- Quickly mobilize local voices during key moments in a campaign
This information becomes searchable and sortable, helping you identify trends, refine targeting, and strengthen follow-up strategies across your grassroots program.
Built for Seamless, Modern Advocacy
Alongside enhancements to Interactive Campaigns, users will also benefit from platform improvements that support texting compliance, campaign performance on Safari, streamlined login with Magic Links, and improvements to advocate data in action centers. These upgrades are part of Quorum’s broader push to deliver a more seamless, secure, and modern advocacy experience.
With tools that help you guide, personalize, and analyze every action, you can run campaigns that build stronger relationships and drive greater impact where it matters most. See how to use Interactive Campaigns and start using personalized outreach to drive real policy change.
Help your supporters get heard. Book a demo.