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EXPERT EXCHANGE: HOSTED BY QUORUM

Integrated Campaigning: Quantifying Impact and Demonstrating ROI

Tuesday, May 21st at 1 pm ET/10 am PT

Multichannel campaigns. Data-driven strategy. Boosting your ROI. If any (or all) of those sound daunting, have no fear—the answers to all your questions are here.

Communications experts Chris Golden, Kesi Lumumba, Bryce Ballard, and Khadija Butt from Rational 360 will join us for an interactive “Ask Me Anything” webinar to help boost your public affairs campaigns. 

Rational 360 is a full-service strategic communications and digital agency. Their work focuses on using the best data analysis to support organization-wide strategic objectives for clients. With an emphasis on measuring campaigns by their ability to deliver outcomes and results, they create integrated campaigns that tie in communication, policy, or business goals.

Scroll down to learn more about the speakers.

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Meet the Speakers From Rational 360

Chris Golden

Vice President, Digital

Chris is a digital communications professional with over a decade of experience working at the intersection of politics, advocacy, and engagement. He has led digital mobilization, paid media, and influencer campaigns for some of the largest public policy challenges at both the federal and state levels. Most recently, Chris was Director, Digital Grassroots Mobilization on the government affairs and communications team at Crypto.com where he was responsible for designing a program to convert the company’s app users into policy advocates. 

Kesi Lumumba

Vice President

Kesi is a seasoned communications and PR professional with extensive experience in developing and implementing earned and digital media campaigns. She specializes in translating complex and policy-related issues including drug pricing, FDA reform, pandemic preparedness, education and workforce development.  Prior to joining Rational 360, she served as a director of communications at Nahigian Strategies, a boutique public relations firm, where she worked on national corporate social responsibility programing with the Boys & Girls Clubs of America, rebranding strategies for government contracting, advertising and advocacy campaigns for affordable healthcare. 

Bryce Ballard

Senior Director, Social Listening

Bryce Ballard specializes in how social listening, media intelligence, and other open-source research can inform digital strategy, public affairs, and communications. Bryce has diverse experience working across agencies, in-house teams, and technology vendors to deploy social listening programs and AI-backed measurement frameworks that empower clients to orient themselves in the online ecosystem and extract insights. Bryce is intentional about leading new projects with curiosity by seeking to pioneer novel research methodologies, upskilling analytical rigor of unstructured datasets, and figuring out how digital strategy can play a role in shifting a conversation’s narrative.

Khadija Butt

Director

Khadija Butt is a public relations professional with experience in written communications and traditional and digital media. She graduated from American University with a double major in Political Science and Spanish Studies with an undergraduate certificate of Spanish and English translation. During her undergraduate career, she held internships at CLS Strategies, where she focused on supporting various corporate and international clients facing litigation or reputational issues, and BluShark Digital, where she assisted in the management of several ad campaigns and created Google Analytics reports.

Resource Government Relations Strategic Plan Template Get Template Resource Seven Examples of Effective Grassroots Advocacy Campaigns View Article Resource Five Strategies for Measuring the ROI of Government Affairs View Resource

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