Research, Insights, and Informing Your Public Affairs Strategy
Anyone can use search tools and research functions. Google is at everyone’s fingertips. But what public affairs campaigns need are research analysis and actionable intelligence: connecting the dots to inform and optimize.
Instead of relying on past experience or your “gut” to determine the best way forward, collecting research and insights on your stakeholders, your positioning, and discussion of your issues can help you better understand — and respond to:
- your opposition
- your own vulnerabilities
- the effectiveness of your tactics as well as your competitors’
- the way issues are discussed about decision-makers and their influencers
Matt Moon and Heather Owens, from Narrative Strategies, discuss how research and insights development should be the first step in any strategic development, alignment, and realignment.