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Research, Insights, and Informing Your Public Affairs Strategy

Anyone can use search tools and research functions. Google is at everyone’s fingertips. But what public affairs campaigns need are research analysis and actionable intelligence: connecting the dots to inform and optimize.

Instead of relying on past experience or your “gut” to determine the best way forward, collecting research and insights on your stakeholders, your positioning, and discussion of your issues can help you better understand — and respond to:

  • your opposition
  • your own vulnerabilities
  • the effectiveness of your tactics as well as your competitors’
  • the way issues are discussed about decision-makers and their influencers

Matt Moon and Heather Owens, from Narrative Strategies, discuss how research and insights development should be the first step in any strategic development, alignment, and realignment.

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Meet Our Speakers

Matt Moon

Managing Director, Narrative Strategies

Matt has nearly two decades of experience working at the intersection of political advocacy and policy development on behalf of America’s business community, corporations in multiple sectors, and elected officials. A veteran of both private sector policy and political campaigns, Matt has served as a public affairs and competitive intelligence strategist on political campaign committees, Capitol Hill, and leading trade associations.

Heather Owens

Senior Director, Strategic Research, Narrative Strategies

Heather leads the firm’s research practice and specializes in solving complex challenges, managing risk, and performing due diligence on behalf of clients. Prior to joining Narrative Strategies, Heather served as Research Director at the Democratic Governors Association, where she built the organization’s research department from the ground up and transformed the operations into an industry powerhouse.