With impeachment moving through the House and potentially soon the Senate, legislative wins may be more difficult to wrangle. To make the most of your legislative advocacy, we’re highlighting five key legislative strategies your organization should consider in 2020.
For the Alzheimer’s Association, an organized legislative tracking system is essential to keep the team on the same page (as lobbyists are spread out in all 50 states) and make sure they don’t miss any legislative activity related to the issues they care about. Using Quorum for legislative tracking, the Alzheimer’s Association can have team members from each state tag bills that are introduced in their legislature by issue area and level of importance, and the national team in DC can create a 50-state strategy based on the information gathered on the ground.
Social media can be helpful to your legislative strategy in two key ways. First, your team can create a policy twitter account to share the work you are doing as a public affairs team. Share when members visit your facilities, when there is a key piece of legislation you care about, and how the work your organization is doing impacts a member’s congressional districts. Second, observe what legislators are saying on social media in order to identify legislative champions. Nearly every member of Congress is on Facebook and Twitter—don’t miss out on the conversations happening on those platforms.
Click here to see how Quorum can help identify legislative champions through social media.
Logging meetings and the notes from what was discussed is a critical strategy to keep your team on the same page. With a clean database of meeting notes, you can quickly look back and see who from your team met with a particular legislator or staffer in the past and continue the conversations from where that conversation left off. New to your organization? Look back at past meeting notes to catch up on what relationships exist amongst your organization and legislators and where you can help grow the relationships.
Especially with the volume of turnover during the 2018 midterm elections, making sure elected officials are familiar with your organization and its work is critical for legislative success. By creating a policy reputation calendar that sets out themes for each month that you will share with Congress, you ensure that you have consistent messaging to Capitol Hill, and provide helpful resources alongside your policy asks. See how Quorum can help make it easy to send personalized messages to legislators, staff, and stakeholders.
There are countless factors that go into whether or not a piece of legislation passes, many of which are out of your organization’s control. So how do you measure if the work your team did over the course of the year was impactful? A key to success is setting up a measurement system at the beginning of the year and observing changes as the year goes on. Whether you choose to measure the volume of dialogue on your issue, the number of meetings taken over the course of a year, or the number of champions you’ve built, it's helpful to have a benchmark to start the year and measure progress.
Learn more about how to do this in Quorum.
The most important legislative strategy is to be organized—have an organized way to track legislation, to maintain institutional knowledge, and to measure success. Quorum makes it easier for public affairs professionals to do each of these things. See how Quorum can help your organization accomplish these legislative strategies.