With Congress facing gridlock at nearly every turn, many organizations are placing new priorities and attention on their state legislative strategy. Here are three best practices for forming your state legislative action plan.
50 percent of state legislators are on Twitter and 75 percent are on Facebook. More and more, the conversation is happening not just in person but online, meaning you need to know whenever your issue pops up in the conversation on social media. This is especially important to act as an early warning sign when legislation has not been formally introduced, but your issue is the topic of conversation on the web.
This may involve hiring a contract lobbyist from specific states, or placing your team in priority state capitals. If something comes up suddenly that impacts an issue you care about, you can be ready to go and respond in a timely manner. Additionally, when you are on the ground, it’s easier to build relationships with stakeholders who can keep you informed as progress happens on your issues.
One way to build the social network that can keep you informed on issues in states is to meet individuals also doing state lobbying or working in state legislatures. This includes networks like the National Governors Association, the National Speakers Conference, or the State Legislative Leaders Foundation.