Three Examples of Effective Government Relations Strategy

When planning your organization’s government relations strategy, there’s no need to reinvent the wheel. You can look to established players at the federal and state level for examples of strategy to replicate within your team. Here are three examples of organizations who integrate elements of effective government relations strategy in their daily workflows:

1. Building (and Sustaining) Close Relationships with Elected Officials Through Consistent Communication - Walmart

When Walmart implements a change that has an impact on a particular community—such as opening a new store or plant—it makes sure that the legislator who works in that district is made aware of Walmart’s activity. This allows Walmart to remain front-of-mind for legislators and builds relationships beyond just requesting particular action on legislation.

Walmart takes its relationships with legislators a step further by frequently bringing them on site to Walmart facilities. This gives lawmakers a hands-on experience and understanding of the way that the company impacts the district.

Read Walmart’s full case study to learn more about the tools it uses to build strong relationships with elected officials across the country.

2. Manage Engagement with Officials and Staff - Consumer Technology Association

Engaging with elected officials is a significant part of CTA’s work, from regular events at the CTA Innovation House on Capitol Hill to the annual CES show in Las Vegas—the largest trade show in the country. With all these events in addition to regular meetings and site visits with legislators and staff, it could be challenging to keep track of who on the CTA team has met with which legislative offices. With Quorum, CTA can log notes from each event or meeting and keep the team in the loop with where each relationship stands.

See CTA's full case study to learn how it took a digital approach to its lobbying strategy.

3. Tracking Mentions of Key Issues Across All 50 State Legislatures - Jackpocket

As a startup in the lottery industry, Jackpocket’s bottom line is dependent on regulatory changes happening across all 50 state legislatures. Jackpocket can’t risk missing a relevant mention of the lottery on any bill, press release, or social media post, so they use legislative tracking software to follow all of these things in one centralized place. While it is certainly important to know what legislators are discussing in official meetings and events, businesses that are impacted by state-level legislation need a government relations strategy that helps follow online conversations.

Download Jackpocket’s full case study to learn how to use software to never miss a mention of an issue at the state level.

Best Practice:

If your organization is looking for new ways to organize your government relations work or starting a new government relations practice, replicate the government relations strategies that established players in the space are using with success.

For even more examples of effective government relations strategies, check out ways that Toyota, General Motors, and others are achieving success with Quorum. Or, to see the platform for yourself, request a demo.

Public affairs professionals should have modern software built for them. Request a demo today to learn why.