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WP_Query Object ( [query] => Array ( [name] => american-bar-association [post_type] => resources [resource-type] => case-studies ) [query_vars] => Array ( [name] => american-bar-association [post_type] => resources [resource-type] => case-studies [error] => [m] => [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => [author] => [author_name] => [feed] => [tb] => [paged] => 0 [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [title] => [fields] => [menu_order] => [embed] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [post__not_in] => Array ( ) [post_name__in] => Array ( ) [tag__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [post_parent__in] => Array ( ) [post_parent__not_in] => Array ( ) [author__in] => Array ( ) [author__not_in] => Array ( ) [search_columns] => Array ( ) [ignore_sticky_posts] => [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_menu_item_cache] => [lazy_load_term_meta] => 1 [update_post_meta_cache] => 1 [posts_per_page] => 10 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => [meta_table] => [meta_id_column] => [primary_table] => [primary_id_column] => [table_aliases:protected] => Array ( ) [clauses:protected] => Array ( ) [has_or_relation:protected] => ) [date_query] => [queried_object] => WP_Post Object ( [ID] => 12825 [post_author] => 43 [post_date] => 2024-04-23 22:32:17 [post_date_gmt] => 2024-04-23 22:32:17 [post_content] => The American Bar Association represents hundreds of thousands of attorneys and legal professionals nationwide, including thousands of law students and young lawyers who are just starting out. So when the Biden administration began talking about eliminating student debt, it was a call to action. The average law student graduates owing roughly $150,000, which often takes years to pay off. The leaders at the ABA knew they had to get involved to ensure that loan forgiveness applied to graduate students. The Association used Quorum to marshal resources both inside and outside the organization. It activated thousands of members, asking them to contact the Administration and members of Congress. It also joined with other major professional organizations as part of a coalition that lobbied to include graduate students in debt relief efforts. “Student debt is something that is very poignant to our membership,” said Eric Storey, the association’s director of grassroots and digital advocacy. “It is something that we've been able to coalesce around quite a bit.”

Leveraging Young Members

The American Bar Association has been working on student debt for years, advocating—and sometimes litigating—to improve the Public Service Loan Forgiveness Program (PSLF). The program relieves student debt for those who take public-service jobs such as nursing, policing, or nonprofit rules for a number of years. The Association has also been working with young lawyers for a long time. Roughly 150,000 members, or about 37 percent of the organization’s total membership, is under 35. Storey says those millennial and Gen Z members can be activated in different ways. “These two generations have grown up with technology,” Storey said. “Their innate ability to use some of the technology and the resources that we have cuts down on the amount of training we have to do. So we can talk more about specifics, like what members of Congress we really want to target and what messaging points we really want to hone in on.” Convincing these members to get active on social media, create video testimonials, and participate in campaigns using Quorum was a natural fit. “We can talk to them more about what's happening and what's trending in the news cycle,” Storey said.

Creating a Coalition

Fueled by the strength of their young membership, the American Bar Association generated more than 8,000 letters to the White House and members of Congress—and probably more if social media posts were tallied. But the organization did not stop there. The Association was also active in the PSLF Coalition, a group of almost 100 professional organizations that coordinated efforts to support the elimination of student debt. While lawyers are well represented in Congress—they represent 52 percent of the Senate and about 40 percent of the House—the coalition allowed advocates to speak with a broader voice. “We were able to go through congressional leadership meetings as a group,” Storey said. “Not just as lawyers, but as the doctors, lawyers, and builders of America—the people who have to go to and get advanced degrees to carry out their jobs.” Many members of the coalition use Quorum to power their grassroots advocacy, which allowed the group to easily brand action pages with the Coalition logo, share dashboards and lists and compare statistics. “Through this coalition, we were able to actually use Quorum specifically to coordinate branding,” Storey said. “We basically said, as a marriage of professionals, we are struggling with student debt, and we were able to message Congress and the White House with one solid voice.” The coalition organized a week of action that included releasing new studies and research, visiting congressional offices, grassroots action, and other activities. In total, coalition members sent more than 20,000 letters to policymakers. Though Biden’s effort to cancel roughly $400 billion in student debt was ultimately struck down by the U.S. Supreme Court, the plan included graduate school loans, which the American Bar Association considers a step forward. The administration has also continued initiatives to reduce student debt, and the Association is supporting those efforts. As Storey put it, “We believe that this absolutely helped to push things in the right direction.” [post_title] => How the American Bar Association Used Quorum to Activate its Grassroots on Student Debt [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => american-bar-association [to_ping] => [pinged] => [post_modified] => 2024-12-04 08:24:19 [post_modified_gmt] => 2024-12-04 13:24:19 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=12825 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object_id] => 12825 [request] => SELECT wp_posts.* FROM wp_posts WHERE 1=1 AND wp_posts.post_name = 'american-bar-association' AND wp_posts.post_type = 'resources' ORDER BY wp_posts.post_date DESC [posts] => Array ( [0] => WP_Post Object ( [ID] => 12825 [post_author] => 43 [post_date] => 2024-04-23 22:32:17 [post_date_gmt] => 2024-04-23 22:32:17 [post_content] => The American Bar Association represents hundreds of thousands of attorneys and legal professionals nationwide, including thousands of law students and young lawyers who are just starting out. So when the Biden administration began talking about eliminating student debt, it was a call to action. The average law student graduates owing roughly $150,000, which often takes years to pay off. The leaders at the ABA knew they had to get involved to ensure that loan forgiveness applied to graduate students. The Association used Quorum to marshal resources both inside and outside the organization. It activated thousands of members, asking them to contact the Administration and members of Congress. It also joined with other major professional organizations as part of a coalition that lobbied to include graduate students in debt relief efforts. “Student debt is something that is very poignant to our membership,” said Eric Storey, the association’s director of grassroots and digital advocacy. “It is something that we've been able to coalesce around quite a bit.”

Leveraging Young Members

The American Bar Association has been working on student debt for years, advocating—and sometimes litigating—to improve the Public Service Loan Forgiveness Program (PSLF). The program relieves student debt for those who take public-service jobs such as nursing, policing, or nonprofit rules for a number of years. The Association has also been working with young lawyers for a long time. Roughly 150,000 members, or about 37 percent of the organization’s total membership, is under 35. Storey says those millennial and Gen Z members can be activated in different ways. “These two generations have grown up with technology,” Storey said. “Their innate ability to use some of the technology and the resources that we have cuts down on the amount of training we have to do. So we can talk more about specifics, like what members of Congress we really want to target and what messaging points we really want to hone in on.” Convincing these members to get active on social media, create video testimonials, and participate in campaigns using Quorum was a natural fit. “We can talk to them more about what's happening and what's trending in the news cycle,” Storey said.

Creating a Coalition

Fueled by the strength of their young membership, the American Bar Association generated more than 8,000 letters to the White House and members of Congress—and probably more if social media posts were tallied. But the organization did not stop there. The Association was also active in the PSLF Coalition, a group of almost 100 professional organizations that coordinated efforts to support the elimination of student debt. While lawyers are well represented in Congress—they represent 52 percent of the Senate and about 40 percent of the House—the coalition allowed advocates to speak with a broader voice. “We were able to go through congressional leadership meetings as a group,” Storey said. “Not just as lawyers, but as the doctors, lawyers, and builders of America—the people who have to go to and get advanced degrees to carry out their jobs.” Many members of the coalition use Quorum to power their grassroots advocacy, which allowed the group to easily brand action pages with the Coalition logo, share dashboards and lists and compare statistics. “Through this coalition, we were able to actually use Quorum specifically to coordinate branding,” Storey said. “We basically said, as a marriage of professionals, we are struggling with student debt, and we were able to message Congress and the White House with one solid voice.” The coalition organized a week of action that included releasing new studies and research, visiting congressional offices, grassroots action, and other activities. In total, coalition members sent more than 20,000 letters to policymakers. Though Biden’s effort to cancel roughly $400 billion in student debt was ultimately struck down by the U.S. Supreme Court, the plan included graduate school loans, which the American Bar Association considers a step forward. The administration has also continued initiatives to reduce student debt, and the Association is supporting those efforts. As Storey put it, “We believe that this absolutely helped to push things in the right direction.” [post_title] => How the American Bar Association Used Quorum to Activate its Grassroots on Student Debt [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => american-bar-association [to_ping] => [pinged] => [post_modified] => 2024-12-04 08:24:19 [post_modified_gmt] => 2024-12-04 13:24:19 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=12825 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 12825 [post_author] => 43 [post_date] => 2024-04-23 22:32:17 [post_date_gmt] => 2024-04-23 22:32:17 [post_content] => The American Bar Association represents hundreds of thousands of attorneys and legal professionals nationwide, including thousands of law students and young lawyers who are just starting out. So when the Biden administration began talking about eliminating student debt, it was a call to action. The average law student graduates owing roughly $150,000, which often takes years to pay off. The leaders at the ABA knew they had to get involved to ensure that loan forgiveness applied to graduate students. The Association used Quorum to marshal resources both inside and outside the organization. It activated thousands of members, asking them to contact the Administration and members of Congress. It also joined with other major professional organizations as part of a coalition that lobbied to include graduate students in debt relief efforts. “Student debt is something that is very poignant to our membership,” said Eric Storey, the association’s director of grassroots and digital advocacy. “It is something that we've been able to coalesce around quite a bit.”

Leveraging Young Members

The American Bar Association has been working on student debt for years, advocating—and sometimes litigating—to improve the Public Service Loan Forgiveness Program (PSLF). The program relieves student debt for those who take public-service jobs such as nursing, policing, or nonprofit rules for a number of years. The Association has also been working with young lawyers for a long time. Roughly 150,000 members, or about 37 percent of the organization’s total membership, is under 35. Storey says those millennial and Gen Z members can be activated in different ways. “These two generations have grown up with technology,” Storey said. “Their innate ability to use some of the technology and the resources that we have cuts down on the amount of training we have to do. So we can talk more about specifics, like what members of Congress we really want to target and what messaging points we really want to hone in on.” Convincing these members to get active on social media, create video testimonials, and participate in campaigns using Quorum was a natural fit. “We can talk to them more about what's happening and what's trending in the news cycle,” Storey said.

Creating a Coalition

Fueled by the strength of their young membership, the American Bar Association generated more than 8,000 letters to the White House and members of Congress—and probably more if social media posts were tallied. But the organization did not stop there. The Association was also active in the PSLF Coalition, a group of almost 100 professional organizations that coordinated efforts to support the elimination of student debt. While lawyers are well represented in Congress—they represent 52 percent of the Senate and about 40 percent of the House—the coalition allowed advocates to speak with a broader voice. “We were able to go through congressional leadership meetings as a group,” Storey said. “Not just as lawyers, but as the doctors, lawyers, and builders of America—the people who have to go to and get advanced degrees to carry out their jobs.” Many members of the coalition use Quorum to power their grassroots advocacy, which allowed the group to easily brand action pages with the Coalition logo, share dashboards and lists and compare statistics. “Through this coalition, we were able to actually use Quorum specifically to coordinate branding,” Storey said. “We basically said, as a marriage of professionals, we are struggling with student debt, and we were able to message Congress and the White House with one solid voice.” The coalition organized a week of action that included releasing new studies and research, visiting congressional offices, grassroots action, and other activities. In total, coalition members sent more than 20,000 letters to policymakers. Though Biden’s effort to cancel roughly $400 billion in student debt was ultimately struck down by the U.S. Supreme Court, the plan included graduate school loans, which the American Bar Association considers a step forward. The administration has also continued initiatives to reduce student debt, and the Association is supporting those efforts. As Storey put it, “We believe that this absolutely helped to push things in the right direction.” [post_title] => How the American Bar Association Used Quorum to Activate its Grassroots on Student Debt [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => american-bar-association [to_ping] => [pinged] => [post_modified] => 2024-12-04 08:24:19 [post_modified_gmt] => 2024-12-04 13:24:19 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=12825 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => cea3d84cfd6eade8a380ef3d17e8cf86 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [allow_query_attachment_by_filename:protected] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )
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Case Study

How the American Bar Association Used Quorum to Activate its Grassroots on Student Debt

How the American Bar Association Used Quorum to Activate its Grassroots on Student Debt

The American Bar Association represents hundreds of thousands of attorneys and legal professionals nationwide, including thousands of law students and young lawyers who are just starting out.

So when the Biden administration began talking about eliminating student debt, it was a call to action. The average law student graduates owing roughly $150,000, which often takes years to pay off. The leaders at the ABA knew they had to get involved to ensure that loan forgiveness applied to graduate students.

The Association used Quorum to marshal resources both inside and outside the organization. It activated thousands of members, asking them to contact the Administration and members of Congress. It also joined with other major professional organizations as part of a coalition that lobbied to include graduate students in debt relief efforts.

“Student debt is something that is very poignant to our membership,” said Eric Storey, the association’s director of grassroots and digital advocacy. “It is something that we’ve been able to coalesce around quite a bit.”

Leveraging Young Members

The American Bar Association has been working on student debt for years, advocating—and sometimes litigating—to improve the Public Service Loan Forgiveness Program (PSLF). The program relieves student debt for those who take public-service jobs such as nursing, policing, or nonprofit rules for a number of years.

The Association has also been working with young lawyers for a long time. Roughly 150,000 members, or about 37 percent of the organization’s total membership, is under 35. Storey says those millennial and Gen Z members can be activated in different ways.

“These two generations have grown up with technology,” Storey said. “Their innate ability to use some of the technology and the resources that we have cuts down on the amount of training we have to do. So we can talk more about specifics, like what members of Congress we really want to target and what messaging points we really want to hone in on.”

Convincing these members to get active on social media, create video testimonials, and participate in campaigns using Quorum was a natural fit. “We can talk to them more about what’s happening and what’s trending in the news cycle,” Storey said.

Creating a Coalition

Fueled by the strength of their young membership, the American Bar Association generated more than 8,000 letters to the White House and members of Congress—and probably more if social media posts were tallied. But the organization did not stop there.

The Association was also active in the PSLF Coalition, a group of almost 100 professional organizations that coordinated efforts to support the elimination of student debt. While lawyers are well represented in Congress—they represent 52 percent of the Senate and about 40 percent of the House—the coalition allowed advocates to speak with a broader voice.

“We were able to go through congressional leadership meetings as a group,” Storey said. “Not just as lawyers, but as the doctors, lawyers, and builders of America—the people who have to go to and get advanced degrees to carry out their jobs.”

Many members of the coalition use Quorum to power their grassroots advocacy, which allowed the group to easily brand action pages with the Coalition logo, share dashboards and lists and compare statistics.

“Through this coalition, we were able to actually use Quorum specifically to coordinate branding,” Storey said. “We basically said, as a marriage of professionals, we are struggling with student debt, and we were able to message Congress and the White House with one solid voice.”

The coalition organized a week of action that included releasing new studies and research, visiting congressional offices, grassroots action, and other activities. In total, coalition members sent more than 20,000 letters to policymakers.

Though Biden’s effort to cancel roughly $400 billion in student debt was ultimately struck down by the U.S. Supreme Court, the plan included graduate school loans, which the American Bar Association considers a step forward. The administration has also continued initiatives to reduce student debt, and the Association is supporting those efforts.
As Storey put it, “We believe that this absolutely helped to push things in the right direction.”