WP_Query Object ( [query] => Array ( [name] => sema-consumer-advocacy [post_type] => resources [resource-type] => case-studies ) [query_vars] => Array ( [name] => sema-consumer-advocacy [post_type] => resources [resource-type] => case-studies [error] => [m] => [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => [author] => [author_name] => [feed] => [tb] => [paged] => 0 [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [title] => [fields] => [menu_order] => [embed] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [post__not_in] => Array ( ) [post_name__in] => Array ( ) [tag__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [post_parent__in] => Array ( ) [post_parent__not_in] => Array ( ) [author__in] => Array ( ) [author__not_in] => Array ( ) [search_columns] => Array ( ) [ignore_sticky_posts] => [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_menu_item_cache] => [lazy_load_term_meta] => 1 [update_post_meta_cache] => 1 [posts_per_page] => 10 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => [meta_table] => [meta_id_column] => [primary_table] => [primary_id_column] => [table_aliases:protected] => Array ( ) [clauses:protected] => Array ( ) [has_or_relation:protected] => ) [date_query] => [queried_object] => WP_Post Object ( [ID] => 9323 [post_author] => 43 [post_date] => 2023-05-05 18:59:54 [post_date_gmt] => 2023-05-05 18:59:54 [post_content] => The Specialty Equipment Market Association represents companies that build and sell parts and accessories for cars, trucks and SUVs. With more than 7,000 members, it counts manufacturers, distributors, retailers, car clubs, race teams, and many other organizations among its ranks. Yet it is consumers that often provide the association’s loudest voice. In a strategy that is extremely novel for a trade association, SEMA communicates directly with consumers and invites them to help tell its story on policy. The organization uses Phone2Action to activate a list of more than 460,000 consumers, many of whom are eager to express their opinions on vehicle owners’ rights. “We have a very passionate consumer base,” said Christian Robinson, senior director of state government affairs and grassroots. “So when we ask them to do something, they typically do it.”

Moving Consumers to Action Phone2Action Grassroots

SEMA operates in Washington, DC, and in all 50 states. But with a team of six people, only three of whom are focused on state issues, they cannot work bills on the ground in every situation. Instead, they use Phone2Action to activate the SEMA Action Network, segmenting their consumer audience by state, sending them targeted alerts, and asking them to take action. The network allows them to extend their reach without using lobbyists in every case. [post_title] => How SEMA Powers Advocacy With an Army of Consumers [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => sema-consumer-advocacy [to_ping] => [pinged] => [post_modified] => 2023-05-09 18:45:30 [post_modified_gmt] => 2023-05-09 18:45:30 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=9323 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object_id] => 9323 [request] => SELECT wp_posts.* FROM wp_posts WHERE 1=1 AND wp_posts.post_name = 'sema-consumer-advocacy' AND wp_posts.post_type = 'resources' ORDER BY wp_posts.post_date DESC [posts] => Array ( [0] => WP_Post Object ( [ID] => 9323 [post_author] => 43 [post_date] => 2023-05-05 18:59:54 [post_date_gmt] => 2023-05-05 18:59:54 [post_content] => The Specialty Equipment Market Association represents companies that build and sell parts and accessories for cars, trucks and SUVs. With more than 7,000 members, it counts manufacturers, distributors, retailers, car clubs, race teams, and many other organizations among its ranks. Yet it is consumers that often provide the association’s loudest voice. In a strategy that is extremely novel for a trade association, SEMA communicates directly with consumers and invites them to help tell its story on policy. The organization uses Phone2Action to activate a list of more than 460,000 consumers, many of whom are eager to express their opinions on vehicle owners’ rights. “We have a very passionate consumer base,” said Christian Robinson, senior director of state government affairs and grassroots. “So when we ask them to do something, they typically do it.”

Moving Consumers to Action Phone2Action Grassroots

SEMA operates in Washington, DC, and in all 50 states. But with a team of six people, only three of whom are focused on state issues, they cannot work bills on the ground in every situation. Instead, they use Phone2Action to activate the SEMA Action Network, segmenting their consumer audience by state, sending them targeted alerts, and asking them to take action. The network allows them to extend their reach without using lobbyists in every case. [post_title] => How SEMA Powers Advocacy With an Army of Consumers [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => sema-consumer-advocacy [to_ping] => [pinged] => [post_modified] => 2023-05-09 18:45:30 [post_modified_gmt] => 2023-05-09 18:45:30 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=9323 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 9323 [post_author] => 43 [post_date] => 2023-05-05 18:59:54 [post_date_gmt] => 2023-05-05 18:59:54 [post_content] => The Specialty Equipment Market Association represents companies that build and sell parts and accessories for cars, trucks and SUVs. With more than 7,000 members, it counts manufacturers, distributors, retailers, car clubs, race teams, and many other organizations among its ranks. Yet it is consumers that often provide the association’s loudest voice. In a strategy that is extremely novel for a trade association, SEMA communicates directly with consumers and invites them to help tell its story on policy. The organization uses Phone2Action to activate a list of more than 460,000 consumers, many of whom are eager to express their opinions on vehicle owners’ rights. “We have a very passionate consumer base,” said Christian Robinson, senior director of state government affairs and grassroots. “So when we ask them to do something, they typically do it.”

Moving Consumers to Action Phone2Action Grassroots

SEMA operates in Washington, DC, and in all 50 states. But with a team of six people, only three of whom are focused on state issues, they cannot work bills on the ground in every situation. Instead, they use Phone2Action to activate the SEMA Action Network, segmenting their consumer audience by state, sending them targeted alerts, and asking them to take action. The network allows them to extend their reach without using lobbyists in every case. [post_title] => How SEMA Powers Advocacy With an Army of Consumers [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => sema-consumer-advocacy [to_ping] => [pinged] => [post_modified] => 2023-05-09 18:45:30 [post_modified_gmt] => 2023-05-09 18:45:30 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=9323 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => bf548acda75ac3bca7f439d2961f1008 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [allow_query_attachment_by_filename:protected] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )

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