Quorum Grassroots
Run Powerful Advocacy Campaigns
Build stronger, more engaged advocates with AI-powered tools to move people and policy.
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Push Lawmakers to Take a Position
Create authentic, personal outreach that stands out in crowded inboxes and increases the chances of lawmakers engaging with your issue. Collect and share real stories from videos, social posts, and written letters to show legislators that constituents care. Launch personalized digital campaigns with tools that guide advocates through simple prompts.
Drive Advocate Engagement
Use advanced CRM tools and AI-powered insights to identify advocates with existing relationships to lawmakers or staff. Guide them up the ladder of engagement with personalized outreach, gamification, and relationship tracking, and activate your most influential supporters for grasstops campaigns when it matters most.
Build a Unified, Data-Driven Strategy
Track performance, uncover trends, and connect grassroots campaigns to key bills and issues with AI-powered reporting. Advocate input becomes structured data that fuels smarter targeting, follow-up, and outreach strategy. Share live dashboards across teams and equip government affairs staff with messages that demonstrate real constituent impact.
Quorum Client Case Study
NAMI's Advocacy Outreach to Defend the ACA Drove 200,000 Grassroots Actions
INTERACTIVE CAMPAIGNS
Break Through the Noise with Personalized Messages
Guide advocates to craft personalized stories with customizable prompts. AI-enhanced rewriting refines their words for tone and clarity, resulting in high-impact messages that legislators are more likely to read, remember, and respond to. As advocates respond, their input becomes structured data that fuels smarter segmentation and more targeted follow-up.
AI-POWERED TOOLS
Work Smarter with AI-Powered Insights and Outreach
Accelerate your grassroots workflow with Quorum Copilot’s patented AI. Instantly surface advocate engagement trends, campaign performance insights, and participation patterns with natural-language search—no filters or digging required. Pair that insight with AI-powered outreach tools to create personalized messages quickly and at scale across campaigns.
VIDEO MESSAGES
Shape the Policy Conversation with Video Messages
Empower advocates to share real stories with easy-to-use video tools and guided messaging. Build a library of personal testimony to power digital campaigns, virtual fly-ins, and in-person meetings. Distribute videos where lawmakers and staff actually engage, boosting visibility, credibility, and impact on the issues that matter most.
GAMIFICATION
Cultivate Top Advocates with Gamification
Motivate supporters to take consistent, meaningful action with built-in points and levels. Highlight your most active advocates and use participation data to identify emerging leaders. Build a deeper bench of reliable grasstops supporters, ready for high-impact campaigns like fly-ins, in-district meetings, or testimony.
TEXT MESSAGING TOOLS
Drive Grassroots Engagement with Mobile-Friendly Advocacy
Engage with advocates where they are: their phones. Quickly craft personalized text messages with Copilot, using attention-grabbing emojis, GIFs, and images. Reach the right audience at the right time with user-friendly segmentation and message scheduling, and make it easy for your supporters to take action with mobile-friendly action centers.
VISUAL REPORTING
Understand Your Impact with Advanced Reporting Tools
See the full picture of your advocacy impact with auto-updating dashboards and shareable spreadsheets across teams. Evaluate campaign performance, identify top advocates, and monitor important relationships. Spot trends faster, share what’s working across teams, and make smarter, data-driven decisions with every campaign.
UNIFIED PLATFORM
Bring Your Teams Together
Quorum connects teams through centralized data with full campaign visibility, AI insights, shared tools, and integrated reporting, so everyone stays aligned and acts on the same insights faster. Grassroots teams can tap PAC contribution data to personalize outreach and demonstrate impact, while government affairs staff can pull advocate stories and metrics to support meetings, testimony, and direct lawmaker engagement.
Quorum Grassroots Features
Build Grassroots Power
Interactive Campaigns
Guide advocates with customizable prompts and AI-enhanced rewriting to create personalized messages that resonate with lawmakers.
Copilot Patented AI
Search all your grassroots data by typing conversationally to get answers faster, eliminate complex workflows, and target outreach more effectively.
Video Campaigns
Capture authentic stories with easy-to-use video tools and AI-suggested messaging that helps advocates influence policy through personal testimony.
Gamification & Scoring
Turn first-time advocates into repeat action takers and true grasstop leaders by awarding them for taking action with points and levels, moving them up the ladder of engagement.
Advocate Acquisition Tools
Grow your list with custom sign-up forms, petitions, Facebook lead ads, social posts and inbound texting. Report on acquisition performance.
Targeted Letters & Calls
Reach decision-makers at every level, from city hall to global regulators, through targeted letters and patch-through calls, with AI that generates up to 50 message variants in one click.
Texting & SMS Tools
Send personalized SMS that reach advocates in real time and include tap-to-act links for phone calls or other high-impact actions.
Advanced Segmentation
When reaching out to advocates, filter by activity level, legislative district, or previous activity to boost engagement.
Visualize Impact
Quickly understand performance with built-in dashboards that show your impact, plus trends in campaign and email engagement, over time.
Resource Advocacy Strategy Plan Template Resource How Independent Sector Got Nonprofits to Ensure Inclusion in COVID Relief Resource Building a Grassroots Program From Scratch — the 7 Steps Every Association Should Follow
Learn why advocacy professionals use Quorum software to work smarter and move faster.
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