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QUORUM KNOWWHO POLICY INFLUENCER DATAFILE

Target the Lawmakers, Staffers, and Advocates Who Move Policy

One and a half million human-verified policy influencers, built to get your message in front of the right decision-makers.

FIRST-PARTY INFLUENCE NETWORK

The Data Advantage

Who are policy influencers? The people who shape legislation before it’s written: lawmakers, legislative staffers, committee staff, agency officials, trade association leaders, advocacy directors, and policy journalists. We call them policy influencers because they influence policy outcomes, not because they have a large number of Instagram followers.

Built for precision and activation, our first-party KnowWho data ensures your ads reach the trusted networks that actually move legislation, and not broad, wasted audiences.

Why our data is different: Quorum’s KnowWho database is researched and verified by our editorial team of 30+ people. We tag each record by issue area, committee jurisdiction, geography, organizational role, and more. The result: match rates that outperform those of third-party data providers and targeting precision that programmatic platforms can’t match.

OWN THE EXECUTION

How It Works

You retain: Full creative control. Media buying strategy, optimization and reporting. Client relationships and communication.

We provide: Verified, segmented policy influencer audiences ready to onboard into your platforms. Continuous data maintenance so records stay current.

HELPING AGENCIES

Built for High-Stakes Public Affairs Work

Use Quorum’s proprietary data for legislative session campaigns, coalition-building initiatives, regulatory comment periods, ballot measure advocacy, and ongoing influence programs. Package it into your media buys, or your strategy engagements–however you structure client work.

POLICY INFLUENCER DATAFILE FEATURES

Create Winning Digital Campaigns

Complete Contact Records

Access over one million policy influencers, including elected officials and staffers, with verified contact details, biographies, affiliations, and district information.

Issue-based Categorization

Target the right influencers with records tagged by policy issues, committees, caucuses, and more.

Advanced Data Layering

Layer KnowWho’s influencer data with your own CRM records and apply filters like issue interest, party leaning, gender, and ethnicity to build more targeted audience lists.

Organization Type Segmentation

Refine your list by filtering for groups such as Members of Congress, state and local officials, political candidates, businesses, nonprofits, and more.

Voter File Matching

Match influencer records to the voter file to seamlessly onboard audiences into digital ad platforms for targeted advocacy.

Geographic Targeting

Target influencers in key states, legislative districts, counties, or municipalities to focus campaigns where they matter most.