QUORUM POLICY INFLUENCER ADVERTISING

PIA is expert-managed digital advertising that uses human-verified first-party data to precisely target key policy influencers directly on the screens they use most.

Users can target over one million key policy influencers, including lawmakers, their staffers, and their trusted professional networks.

We offer two main packages:

• Managed Ad Service: A full-service option where our team manages everything from audience building to campaign launch and reporting.
• File Usage / Data Access: This provides clients with access to Quorum’s verified first-party data to run their own campaigns if they have in-house capabilities.

We offer multiple high-impact ad types, including Display Ads, Video Pre-roll, Streaming Audio (e.g., Spotify, iHeartRadio), and OTT/CTV (premium video on big screens).

We employ a 30+ person editorial team to hand-curate and continuously verify our 1.5 million influencer contacts, which provides superior data hygiene over competitors’ typically scraped lists.

You can expect deep-dive reporting on campaign reach and impact among the targeted audience. However, we cannot promise specific legislative “wins” or identify individual private actions due to privacy compliance. The value is in buying access to a refined, highly-interested target audience.

The primary difference is targeting. Digital advertising allows you to refine your audience to a smaller group of highly interested people, significantly increasing the likelihood that they will take the desired action.

Digital ads can target people based on:

• Location (Geographic)
• Demographics
• Interests/Preferences (Audience)
• Previous interactions with your brand (Retargeting)
• Keywords they are searching for

We offer a range of products to connect with audiences across different platforms and devices:

• Display Ads: Standard online banner ads with targeting by audience, demographics, keywords, and location.
• Native Ads: Display ads designed to blend seamlessly into the natural content of a website or app.
• Video Pre-roll Ads: 15- to 30-second commercials that play before, during, or after video content on websites and apps.
• Streaming Audio Ads: Audio advertisements played on platforms like Spotify, Audacy, and iHeartRadio, often running with companion visual ads.
• OTT (Over-The-Top) Ads: Video commercials delivered across devices (desktops, mobile, smart TVs) that play before, during, and after premium video content (shows and movies) viewed over an internet connection.
• CTV (Connected TV) Ads: A form of OTT, these are 15- or 30-second video commercials specifically served on TV-sized devices.
• Geofenced Display/Video: Mobile-only technology that targets audiences centered around a specific physical location.

Digital advertising is highly measurable, which is one of its biggest advantages. While it can be challenging to capture Return on Ad Spend (ROAS) with some traditional methods, digital tools allow us to supply valuable data to you. We can dive deep into the results of your campaign, providing clear performance metrics and data you can use to refine future efforts.What determines if my ad will get noticed?

Several key factors impact the quality and visibility of your ads:

• Creative: Ads with movement, like video content, are generally more effective than static images, securing 2.7 times more in-view time. Clear branding and a strong Call to Action (CTA) are also vital.
• Pixels (Size): The more screen space an ad format occupies (larger, more responsive formats), the more attention it demands.
• Time in View: The longer an ad is visible, the higher the likelihood that your message will be registered and understood by the viewer.
• Placement & Context: Ads should ideally be placed within the content zone, and they should feel natural in their environment (e.g., an ad on a social platform versus a connected TV ad). An uninterrupted viewing experience leads to higher positive response and recall.

• The Big Screen is Key: Most streaming (over 87%) takes place on TV screens.
• Viewer Experience is Critical: Slow or buffering ads can negatively impact how viewers perceive both the program and your brand.
• Data and Targeting are Paramount: Advertisers are increasingly relying on tools like first-party data and predictive models to improve targeting and optimize campaigns.
• Multiscreen TV is Driving Results: Combining TV across various screens and platforms helps drive performance across the entire marketing funnel, from awareness to action.
• Simplicity is Valued: Advertisers are looking for simple, transparent solutions with accurate data and clear performance metrics to manage the complexity of the current ad market.