What is advocacy brief?
An advocacy brief is a document used to summarize an issue, with specific stances and recommendations on how to fix an existing policy. These briefs allow advocates to effectively educate their stakeholders about existing policies and provide a call to action on an issue.
An effective advocacy brief contains an introduction, background, content analysis, and recommendations for a subject the advocate wants to present. There are multiple reasons for officials to incorporate an advocacy brief while integrating their lobbying and advocacy strategies; they can help one prepare an executive for a meeting with a legislator, have an advocate ready for a fly-in, or as a leave-behind from a meeting between a lobbyist and a legislator.
How does advocacy brief relate to public affairs?
An advocacy brief is an important part of the public affairs sphere since it acts as a supporting document which summarizes complex information on various policy issues into a single easy-to-read page. Having a well-organized advocacy brief that is presented to elected officials through the advocacy brief can help your organization gain support and encourage their elected officials to take action.
An advocacy brief can show advocacy data that will boost one’s lobbying strategy, such as the number of facilities one operates in the district, the number of advocates living in a member’s district, and the overall economic impact on an organization. This makes an advocacy brief a great tool for advocates to use as it gives advocates an opportunity to provide reliable, up-to-date, customized information for a given legislator. It is a very efficient way to get the most useful summary points of the policy to the elected officials. Since officials go through numerous documents in a day, it is crucial for an advocate to make the advocacy brief as short but as informative as possible.