POLICY DIGITAL INFLUENCE

Go beyond the hearing room with precision-targeted digital campaigns. Use a fully managed service to place your advocacy messaging in front of the specific staffers, experts, and officials who shape legislative thinking long before a vote is cast.

Transform advocate stories into high-impact digital ads that engage lawmakers across their digital lives. Ensure that authentic testimony from voters in a legislator’s own district is seen by the specific staffers and officials briefing them on key policy decisions.

Access a hand-curated dataset of 1.5 million policy influencers at every level of government. Segment audiences by issue area, committee, geography, and voting history to ensure your message reaches the specific individuals who move the needle.

Reach the specific people who matter most—from a governor’s chief of staff to the reporters covering your issue. Build granular audiences segmented by role and issue engagement so your budget is optimized for high-stakes persuasion rather than broad reach.

Launch complex, multi-channel campaigns with confidence using Quorum Professional Services. From defining your target audience to deploying creative across social and display platforms, get end-to-end execution that turns your advocacy strategy into measurable digital influence.

Who are policy influencers? The people who shape legislation before it’s written: lawmakers, legislative staffers, committee staff, agency officials, trade association leaders, advocacy directors, and policy journalists. We call them policy influencers because they influence policy outcomes, not because they have a large number of Instagram followers.

Built for precision and activation, our first-party KnowWho data ensures your ads reach the trusted networks that actually move legislation, and not broad, wasted audiences.

Why our data is different: Quorum’s KnowWho database is researched and verified by our editorial team of 30+ people. We tag each record by issue area, committee jurisdiction, geography, organizational role, and more. The result: match rates that outperform those of third-party data providers and targeting precision that programmatic platforms can’t match.

Define your objective. Tell us who you need to reach—a specific committee, an industry vertical, advocates in key districts—and what action you want them to take.

We build your audience. Our team segments Quorum’s first-party data to create a hyper-targeted list: governors, chiefs of staff, trade association executives, policy reporters—whatever your campaign requires.

We deploy across channels. Your ads run wherever your audience consumes content.

We optimize and report. Continuous performance refinement, combined with transparent reporting, enables you to demonstrate impact to stakeholders.