Public Affairs Trivia

The Quorum Team

Everyone’s favorite Wonk Week trivia is back, with prizes bigger and better than ever. Make sure you get that coffee brewing so you are sharp with your trivia knowledge to start the day!

Mapping Company Stakeholders: Adjusting Your Messages and Tactics for Each Unique Audience

Danielle Burr, Partner, Head of Public Affairs, McKinsey & Company

As head of public affairs for a major corporation, Danielle Burr and her team engage with a wide variety of stakeholders — both internally and externally. Each group needs different information and a different communication channel. Join as we walk through each stakeholder audience your organization may work with and how to tailor your communications to their individual needs.

Unifying State Lobbying and Grassroots Teams

Kara Nett Hinkley, MPP, National Vice President, State Policy, The ALS Association

Robert Morris, Managing Director, Advocacy, The ALS Association

Learn from members of The ALS Association’s team as they discuss how to maximize the effectiveness of your state-level advocacy with practical strategies and best practices for fostering collaboration between your state lobbying and grassroots teams.

Data Privacy Policy in the Era of AI and Tech Advancements

Manuel Gomez, Public Policy Manager, The Independent Sector

Sena Loyd, President, Web3 ID Coalition

Caleb Williamson, State Public Policy Counsel, ACT | The App Association

Understanding and shaping data privacy policies is crucial in a world where technological advancements, particularly in AI, are reshaping the way we collect, store, and utilize data. Join us as we delve into the complexities of data privacy and explore the implications for public policy.

Building a GOTV Program for 2024

Ryan O’Connor, Principal Associate, Government and Policy Affairs Group, Capital One

The 2024 election will decide who controls Congress, the White House and the national agenda. Smart public affairs teams are building a GOTV program right now. Learn how to get buy-in from leadership, architect a program that suits your organization and drive maximum engagement with your audience.

Transitioning from Legislation to Regulation: How to Build a Strong Regulatory Engagement Strategy

Michael D. Taylor, Senior Advisor, HillStaffer

Much is written about how public affairs teams handle the legislative agenda, but state and federal regulatory agencies wield enormous power and smart organizations take them seriously. Learn the regulatory ropes from a veteran executive with three decades at the U.S. Chamber of Commerce, the Plastics Industry Association and other major players. The session will cover how to manage a regulatory campaign, carry your message effectively and how to work within a regulatory process to win champions and move the needle.

Building Your Policy Comms Plan — Then Training Your Leadership to Execute It

Karen Groppe, Senior Director, The App Association

Nell Callahan, Senior Vice President, Frontwood Strategies

In this session, we’ll dive into both the strategy in policy communications, then the tactical steps to make it happen. If you’ve ever been nervous to put your executives in front of the media because they might not stay on message, this is for you.

Advancing Your Government Relations Efforts at the Local Level

Carmen Boon, Vice President, External Affairs, Food Bank for NYC

Whether you’re new to local government affairs or you’ve been engaging there for years and want a fresh perspective, join this panel to see how leading experts are engaging mayors, city council members, and more to make an impact at the ground level of the policy landscape.

Public Affairs Trivia

The Quorum Team

Trivia is here for day three — take your chance to redeem yourself if you didn’t do as well as you’d hoped in the first trivia session.

Measuring Advocacy Effectiveness in the Era of Echo Chambers

Bill Shute, Executive Director, LBJ School of Public Affairs Washington Center

It’s the age old question – how do I know if what I’m doing is actually having an impact? And how do I communicate that impact to my boss? We can’t always bank on measuring success by a bill passing or failing — there are too many variables at play. Join Bill Shute as he introduces a methodology for measuring the effectiveness of your advocacy work.

Taking Your Public Affairs Global

Neil Simon, Executive Vice President, Resolute

Over the last few years, we’ve heard increased requests from clients that they need to track the global policy landscape. It’s why we introduced the Quorum International product, and why we’re bringing you a panel on expanding your work globally at Wonk Week. Check back for additional speakers!

Collecting & Using Advocate Stories to Further Your Grassroots Efforts

Brandon Graham, Director, Advocacy, National Alliance on Mental Illness

Your advocates represent a unique voice on your issues. So instead of just collecting letters from them, how do you collect and share their stories with legislators? Brandon Graham from NAMI will share how his organization uses “Share Your Story” campaigns in their advocacy efforts and how Quorum Grassroots helps make it possible.

How to Get Noticed at Work

Cicely Simpson, Founder & CEO, Summit Public Affairs & Creator of C.H.A.I.R. Leadership

Don’t miss the only speaker who’s been at every Wonk Week since its inception. Cicely Simpson is back to share career advice for public affairs professionals. As both a lobbyist and a career coach, Cicely can uniquely educate on how to get noticed at work and build your brand as a public affairs professional.

High-Impact Video in Public Affairs: A Case Study with the Western Governors University

Max Kringen, Founder and Chief Storyteller, Tellwell Studio

Emma Salomon, Director of Digital Advocacy, Western Governors University

Video is arguably the most powerful medium at our disposal. Yet many organizations use it sparingly, or not at all. Max Kringen, who founded the Tellwell Studio a decade ago, explains how organizations can increase impact and walks through a real-world campaign with Western Governors University that engaged newly elected governors after the 2022 election.

Proven Strategies to Engage Legislators and Staff

Addison Pruitt, Principal at Compass Advocacy

In his roles in the Maryland State Assembly, Architect of the Capitol’s Office, and now at a government relations firm, Addison Pruitt has engaged legislators and staff from the inside of the chamber and as from the outside. Wearing hats across government relations and public relations at Compass Advocacy, Pruitt will discuss how he coordinates messaging and outreach strategies to reach stakeholders across government.

Managing PAC Discourse in an Era of Peak Partisanship

Kathryn Hamm, COO, Cook Political Report

Since the 2020 election, PACs have had to be even more vigilant in their communications to their eligibles on how they determine who to donate to. Learn from this panel how to broach the topic of partisanship in your communications with your PAC members.

Applying Data-Driven Insights to Public Affairs Strategy

Jonathan Scharff, Director of Insights, Kivvit

Harnessing the power of data-driven insights is paramount to crafting effective and impactful strategies. Join us as we explore the intersection of data analytics and public affairs and learn how to gather, process, and analyze relevant data to inform your public affairs strategies.