With Quorum Grassroots, AI personalization is a strategic tool that improves storytelling, sharpens messaging, and personalizes every message to resonate with the right lawmaker.
The Message Gap: Great Stories Don’t Always Tell Themselves
Supporters show up because they care about an issue. But passion doesn’t always translate into a compelling message. Even the most dedicated advocate may struggle to structure a letter, strike the right tone, and connect their story to policy.
Quorum’s patented AI bridges that gap. With Interactive Campaigns, supporters answer a few simple prompts — like “Why does this issue matter to you?” — and Quorum helps refine their response into a message that’s clear, emotionally resonant, and aligned with the campaign’s goal.
With AI as a co-writer, every advocate becomes a stronger storyteller.
Authenticity and Alignment — Without the Tradeoffs
One of the biggest challenges for advocacy professionals is scaling personalized messages while staying on message. You want lawmakers to hear real constituent voices — but you also need to make sure the key talking points land.
AI-enhanced rewriting blends both. It adapts the supporter’s message to emphasize campaign priorities, while still preserving the individual’s tone and story. Campaign managers can set parameters around tone and length, ensuring consistency while letting each advocate’s voice shine through.
This makes personalization scalable, without losing authenticity.
Built on the Most Comprehensive Data Set in Advocacy
AI is only as good as the data behind it — and that’s where Quorum leads. From voting history to district demographics and official statements, Quorum offers the most complete policy dataset available. That means personalization isn’t limited to the message itself — it extends to targeting.
You can segment audiences based on geography, policy stance, voting behavior, and more. Messages can be crafted not just for a generic official, but for that representative — the one with a key committee seat or a history of supporting similar legislation.
AI That Works for Everyone on the Campaign
- For grassroots professionals, Quorum’s AI saves time, improves message quality, and increases campaign effectiveness — all while providing structured data you can act on.
- For advocates, AI provides a boost in confidence and clarity. It turns a blank page into a starting point, and a rough draft into a story lawmakers are more likely to read — and remember.
- For recipients, they receive real, compelling stories that will actually be shared with lawmakers.
Personalized Advocacy at Scale Is Now Possible
Mass emails don’t move policy. Stories do. And now, those stories can be elevated — not edited down — by AI.
With Quorum, your team can drive more meaningful engagement and influence more decisions. Because in a world where lawmakers are inundated with messages, authenticity, clarity, and relevance are your edge — and Quorum’s AI helps you sharpen it.