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Quorum Grassroots Video Advertising

Your Constituents’ Stories. In Front of the Right Lawmakers

Transform advocate videos into targeted ads that reach the legislators and staff who shape policy decisions.

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FROM ADVOCATE STORY TO LEGISLATIVE IMPACT

How It Works

Quorum manages the entire process. You provide the videos and we handle everything else.

DEFINE

Identify the Voices That Move Lawmakers

Surface the constituent voices that humanize your policy issue, then align on which lawmakers, staffers, or committee members you need to reach.

  • Issue area & legislative targets
  • Geography & district mapping
  • Audience strategy

BUILD

Match Every Story to the Right Office

Segment Quorum’s 1.5M verified contacts to build a hyper-targeted audience list and transform your raw footage into high-impact ads ready for deployment.

  • Audience list construction
  • Video optimization & editing
  • Ad format creation

*Quorum has also partnered with Think Big for professional video editing for organizations that want additional production polish on their advocate videos.

DEPLOY

Reach Policymakers Where They Are

Run your ads wherever policymakers consume content, following targeted lawmakers and staff across their devices and platforms.

  • Connected TV (CTV)
  • Video pre-roll
  • Display and streaming audio

REPORT

Prove Your Impact

Get transparent reporting on exactly which policymaker segments engaged with your content, so you can prove ROI and make smarter decisions on your next campaign.

  • Impressions & completions
  • Engagement metrics
  • Campaign optimization

QUORUM GRASSROOTS VIDEO ADVERTISING FEATURES

Reach the Right People Every Time

Every record is researched and maintained by Quorum’s 30+ person editorial team.

Deliver advocate videos to 1.5 million verified legislators, staff, and policy influencers.

Quorum’s team manages targeting, deployment, optimization, and reporting end-to-end.

Target the right influencers with records tagged by policy issues, committees, caucuses, and more.

Target influencers in key states, legislative districts, counties, or municipalities to focus campaigns where they matter most.

Transparent reporting that shows you where your spend delivers.

Resource Government Relations Strategic Plan Template Get Template Resource Seven Examples of Effective Grassroots Advocacy Campaigns View Article Resource Five Strategies for Measuring the ROI of Government Affairs View Resource

Learn why public affairs professionals use Quorum software to work smarter and move faster

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