On-Demand Webinar
A Fresh Lens on Influence: A Provocative Look at the Media Landscape
The media landscape has changed, and so has influence. In this on-demand webinar, explore a new strategic framework for navigating public affairs in today’s fragmented media ecosystem.
You’ll hear from expert strategists Gretchen Ramsey and Charlie Baldwin as they unveil “Influence Swell,” a model for understanding how stories build, peak, and evolve across platforms.
Get practical insights you can apply right away, including:
- How to shift your strategy as traditional media engagement drops 75%
- Why immersive, visual storytelling is key to standing out
- The six-step framework to build campaigns that resonate across cultures and audiences
- What new power players (like creators and non-traditional media) mean for ethics, identity, and messaging
Whether you’re engaging policymakers, constituents, or global stakeholders, this recording will help you sharpen your strategy and tell stories that move people.
58 mins
