WEBINAR

We’ll introduce a new framework for understanding how influence works in today’s public affairs and tech policy context. We’ll unpack the major shifts in how stories are told, who tells them, and where audiences (including policymakers and news consumers) are listening across a rapidly changing media landscape.

One highlight: we’ll dive into the Influence Swell, a new model for planning and choreographing influence across today’s fragmented media ecosystem. It helps teams anticipate how stories build, peak, and evolve — and how to shape them with intention.

You won’t just receive raw data or surface-level trends; you will gain actionable insights and proven frameworks that offer a sharper lens on crafting content that truly resonates — whether you’re targeting Capitol Hill, constituents, or global stakeholders.