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Introducing Policy Influencer Advertising: Reach the Lawmakers, Staffers, and Advocates Who Move Policy

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Impossible to Ignore: Advocacy Powered by Human Stories

Wednesday, February 18 | 3 pm ET/12 pm PT

Date: February 18
Time: 3 PM ET / 12 PM PT

You have the strategy. Now learn how to execute it.

Modern advocacy is no longer just about emails and meetings. Lawmakers respond to real stories, real people, and real experiences. The organizations that win in 2026 will be the ones that know how to capture those stories and deliver them in compelling, modern ways.

This webinar is the practical follow-up to our January session on advocacy modernization. If the last webinar showed you what works, this one shows you how to do it. We’ll cover: 

• How to collect authentic advocate stories that resonate with lawmakers
• How to turn those stories into interactive digital campaigns
• How to use video messaging and advertising to capture attention and grab lawmakers’ attention
• Real examples you can apply immediately