Measuring the ROI of your government affairs work is a challenging task. It’s important to find metrics that are both measurable and actionable. Learn about the six tactics and best practices your state government affairs team should leverage to effectively measure its ROI.

1. The Financial Impact of Government Affairs
2. Rate of Preferred Legislative or Regulatory Outcomes
3. Stakeholder Scoring
4. Meeting Tracking—with Data
5. Correlation Between Engagement and Legislative Activity
6. A Qualitative Scorecard

Resources:
Webinar Deck
Ebook: Measuring the ROI of Government Affairs