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Introducing Policy Influencer Advertising: Reach the Lawmakers, Staffers, and Advocates Who Move Policy

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Ebook

Five Strategies for Measuring the ROI of Government Affairs

Consider these government affairs metrics for measuring your team’s ROI:

  • Dollars: The Financial Impact of Government Affairs
  • Rate of Preferred Legislative or Regulatory Outcomes
  • Stakeholder Scoring
  • Meeting Tracking—with Data
  • Correlation Between Engagement and Legislative Activity