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Social media platforms like Twitter and Facebook offer a powerful new public forum to impact how policymakers discuss the issues you care about. Viral hashtags and tweet-storms from constituents present a new opportunity for public affairs professionals to prove the impact of their organization's advocacy efforts on social media. Learn how Quorum can help.

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Social media platforms like Twitter and Facebook offer a powerful new public forum to impact how policymakers discuss the issues you care about. Viral hashtags and tweet-storms from constituents present a new opportunity for public affairs professionals to prove the impact of their organization's advocacy efforts on social media. Learn how Quorum can help.

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Social media platforms like Twitter and Facebook offer a powerful new public forum to impact how policymakers discuss the issues you care about. Viral hashtags and tweet-storms from constituents present a new opportunity for public affairs professionals to prove the impact of their organization's advocacy efforts on social media. Learn how Quorum can help.

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How to Measure the Impact of Social Media Advocacy

How to Measure the Impact of Social Media Advocacy

Shaping a policy conversation is no longer limited to in-person meetings or committee hearings. Social media platforms like Twitter and Facebook offer a powerful new public forum for impacting how policymakers discuss the issues you care about. Viral hashtags and tweet-storms from constituents present a new opportunity for public affairs professionals to prove the ROI of their organizations efforts on social media. Keeping track of all the conversations you care about and reporting your impact in a meaningful way can present a massive headache. Quorum’s social media monitoring tools can seamlessly track your progress and prove why the work you’re doing to engage policymakers online matters.

Tracking Hashtags

#NeverAgain, #TaxCutsAndJobsAct, #Dreamers—have each become vehicles for policy discussion between legislators, constituents, and advocacy organizations. Quorum helps you identify the top hashtags used by legislators on the issues you care about. Is there a hashtag your organization is promoting? Using Quorum’s Twitter analytics you can quickly measure the success of certain hashtags garnering legislators’ attention and easily download a chart of those insights to include in a report.

Identifying Key Influencers

What accounts are legislators engaging with the most? Are there specific colleagues members retweet more than others on certain issues? Quorum’s Twitter analytics provide you insight into the accounts most mentioned and most retweeted by legislators on a specific topic. You can easily assess the visibility of your organization among policymakers, uncover potential champions for your issues, and report those insights to your stakeholders.

Comparing Party Messaging

Being “on message” with the party is a key consideration in how legislators approach social media. Quorum’s word cloud technology helps you quickly assess how different groups, caucuses, or parties are messaging the issues you care about. You can even download a CSV of the full data behind a word cloud to pinpoint the frequency of key terms being mentioned. If there are phrases your organization has been trying to work into the political talking points, word clouds present a great reporting mechanism for the effectiveness of the rhetoric you’ve been promoting.

Measuring Trends Over Time

In addition to real-time monitoring, Quorum empowers you to dig into the historical data behind a conversation to better diagnose the trends in a particular conversation over time. Being able to pinpoint the trends in dialogue before and after an event you hosted or a campaign you launched is a great way to report the impact of your efforts. In this case, nothing is more telling of an impact than a huge spike on a line graph.

Want to start tracking your own conversations in Congress?