Razom means “together” in Ukrainian — a fitting name for an organization founded by Ukrainian and Ukrainian American volunteers in 2014. Following Russia’s full-scale invasion in 2022, Razom rapidly expanded its humanitarian and advocacy work, connecting supporters across the United States with opportunities to act.
That mission has become more complicated as support for Ukraine has moved out of the headlines and deeper into partisan politics. Razom can no longer send the same message to every advocate and member of Congress. The organization must provide supporters with relevant context while giving them space to communicate their own perspectives.
With Quorum Grassroots, Razom can turn a national list of 17,000 supporters into relevant constituent audiences. In one case, Julian Hayda, Associate Director of Public Engagement, found every supporter in a congressional district in two clicks — a task that previously took about an hour.
Challenge: One Message No Longer Fits Every Audience
Before Quorum, Razom used another advocacy platform to collect event registrations and mobilize supporters. That system met the organization’s needs when its message was relatively universal: Support Ukraine.
As the political conversation changed, Razom needed a more flexible approach. An argument that resonates with one official may not work for another, and supporters need enough context to understand why a particular development matters to them and their communities.
“The way you talk about that to different audiences is so different now than it was a couple years ago,” said Hayda.
Razom also needed to address what Hayda called “Ukraine fatigue.” Supporters may still care about the issue but follow the news less closely. Razom must first explain why a development matters, then connect it to an opportunity for meaningful participation.
“Pivot, but also tailor the message,” said Hayda. “I mean, that is really, really, really what sealed the deal for Quorum.”
Razom needed a platform that could help the organization:
- Identify supporters in relevant congressional districts.
- Adapt campaign context for different audiences.
- Provide starting language while encouraging supporters to personalize it.
- Connect timely news with an appropriate opportunity to engage.
- Maintain authentic participation from real constituents.
Solution: Four Steps to Build More Relevant Grassroots Campaigns
Razom uses Quorum Grassroots to connect supporters with timely information and appropriate opportunities to participate.
Step 1: Find Relevant Constituents Quickly
During a campaign related to the Ukraine Support Act, Razom identified a rural congressional district where constituent engagement could be especially relevant. Hayda used Quorum to find the organization’s supporters in that district.
“In two clicks, I had a list of everybody who lived in that district,” said Hayda.
The same task had previously required Hayda to identify and filter multiple ZIP codes manually.
“I could do it in Quorum in probably 30 seconds,” said Hayda. “Before it took, like, an hour.”
Among the supporters was a Ukrainian-born resident of a rural area who wanted to help but had never written an op-ed. Razom helped the supporter share a personal perspective with a local publication.
The campaign demonstrates how faster audience searches can help Razom find genuine constituent voices when a timely opportunity emerges.
Step 2: Support Engagement Beyond Major Cities
Razom has a strong base of supporters in major cities with established Ukrainian communities. However, important policy developments can also affect officials representing rural areas and communities with fewer active advocates.
Quorum helps Razom identify supporters in those areas and let them know when a development creates a relevant opportunity to participate. These supporters may not consider themselves traditional advocates, but they can still bring an authentic constituent perspective to the conversation.
When a key development occurred in the Ukraine Support Act discharge petition, Hayda used Quorum to identify supporters in the relevant rural district. Razom informed those constituents about the development and gave them an opportunity to engage if they chose.
Step 3: Tailor Context While Preserving the Advocate’s Voice
Razom uses Quorum Grassroots to adapt campaign context for different audiences while keeping its policy objective consistent.
For the Ukraine Support Act, the organization reached out to supporters represented by a handful of undecided members of Congress. The campaign gave relevant constituents the information they needed to understand the issue and decide whether to participate.
Razom may provide prewritten language as a starting point, but it always encourages supporters to edit their letters and add their own perspectives. The organization does not approve or moderate those individual edits, helping the engagement remain a genuine expression of each constituent’s views.
When AI helps generate or revise campaign content, however, Razom reviews and approves that material before it is used. This gives the team oversight of AI-generated language without restricting how supporters personalize their own messages.
“Every time I send out a blast, we get hundreds of letters written,” said Hayda.
Step 4: Connect Information With Timely Action
Razom also uses Quorum Grassroots to keep supporters informed when developments in Ukraine receive limited news coverage.
The team can explain what happened, provide necessary policy context, and connect the update with an opportunity to participate. For Hayda, outreach is more meaningful when supporters understand why an issue matters and can make their own decision about whether and how to respond.
Quorum’s custom targeting also helps Razom support outreach involving relevant federal decision-makers, giving the team flexibility as policy developments evolve.
Preserving Authentic Grassroots Participation
Razom is careful not to confuse targeted outreach with manufactured support.
The organization’s advocates are real people who care about Ukraine and choose to contact their officials. Quorum Grassroots helps Razom locate those supporters and connect them with an appropriate opportunity to participate.
“These people do exist, all over the country, and they do answer the call,” said Hayda.
That distinction is especially important when a campaign reaches people in rural communities or areas without large Ukrainian populations. Those constituents may still care deeply about Ukraine and want their officials to understand their perspective.
Razom uses Quorum to find those supporters — not to create the appearance of support that does not exist. By encouraging advocates to personalize their messages without moderating their individual edits, Razom keeps the constituent’s own voice at the center of the campaign.
Giving a Small Team More Capacity
Hayda has become Razom’s primary Quorum user, but two colleagues also use the platform, particularly for data-related work. When Hayda is out of the office, they can continue communicating with the organization’s grassroots list.
That shared access allows campaigns to continue without depending on one person. Quorum also gives the team a central place to manage supporter data, create audiences, and coordinate outreach.
Razom has been sufficiently impressed with Quorum Grassroots that the organization is considering expanding its use of Quorum to track government affairs relationships and touchpoints as its team takes on more integrated responsibilities.
Impact: From a National List to Relevant Constituent Voices
Quorum Grassroots gives Razom the speed and flexibility to act when a congressional opportunity emerges.
The organization can:
- Search a 17,000-person supporter database by congressional district.
- Complete in about 30 seconds a search that previously took roughly an hour.
- Reach supporters represented by a handful of undecided members of Congress.
- Mobilize hundreds of letters from a single campaign.
- Inform supporters in rural communities about relevant opportunities to engage.
Razom’s Ukraine Support Act outreach was one part of a much broader advocacy effort. Following the interview, the House approved the motion to discharge on June 3, 2026, and passed the Ukraine Support Act on June 4.
For Hayda, the difference is Quorum’s ability to support specific constituent audiences and more relevant engagement.
“We couldn’t have done a lot of the things that I explained to you without the Quorum functionality,” said Hayda.
What Grassroots Teams Can Learn From Razom
Razom’s approach offers five lessons for organizations building more relevant advocacy campaigns:
- Identify the audience before writing the message.
- Use geographic data to find supporters beyond established population centers.
- Adapt the context without changing the policy objective.
- Provide starting language while encouraging advocates to add their own voices.
- Connect supporters with information and opportunities when their participation can matter most.
For Razom, Quorum Grassroots provides more than a way to send messages. It allows a small team to connect relevant supporters with timely information while preserving authentic constituent participation.
“Just the customizability is great,” said Hayda. “The fact that I can choose exactly who I want to send messages to, who sends those messages, and what those messages sound like is huge.”
Julian Hayda
Associate Director of Public Engagement, Razom for Ukraine
Julian Hayda works to raise awareness of Ukraine policy among faith communities and other affinity groups across the United States.
