The 2026 midterms are poised to reshape Congress and state legislatures in ways that will affect every public affairs team’s relationships, priorities, and access. In this episode of Policy Wins, Tommy Zei breaks down how to track the races that matter, start building relationships before the votes are counted, and hit the ground running when the new session begins.
The Five KPIs That Prove Your Public Affairs Program Is Working
“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
