In the premiere of Policy Wins, host Patrick Kalie sits down with Sean Kennedy, Executive Vice President of Public Affairs at the National Restaurant Association, to unpack one of the most significant grassroots victories of the past year: defeating a Massachusetts ballot measure to eliminate the tip credit. Sean walks us through how his team activated servers and restaurant operators across the state, coordinated a unified message, and achieved a 64–36% victory — all in one of the most progressive states in the country.
The Five KPIs That Prove Your Public Affairs Program Is Working
“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
