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Precision at Scale: How to Leverage First-Party Data to Navigate the Policy Landscape

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Fresh from the Conference Floor: Advocacy and PAC Insights from the Public Affairs Council Events

May 14, 2026

We’re taking a quick break from our Small Teams, Big Impact series to bring you this one — and trust us, it’s worth it.

Patrick Kalie, Quorum’s senior engagement & event marketing manager, spent time on the ground at two of the Public Affairs Council’s biggest events this year: the Advocacy Conference and the National PAC Conference. He talked to a lot of people. He took notes. And now he’s sharing what he actually heard.

The short version? AI has officially crossed over from “I’m playing around with it” to “this is our number one operational priority.” But that’s just the beginning.

Patrick also gets into why younger employees aren’t giving to corporate PACs (and what’s actually working to change that), why sending a flood of advocacy emails at the wrong time can backfire, how some teams are using authentic advocate stories way beyond just the “take action” button — and why Gen Z turns out to be surprisingly hyper-local.

If you work in government affairs or public affairs, this is the kind of ground-level intel that’s hard to come by.