Most grassroots programs focus on getting people to raise their hands. But new research from the Beekeeper Group shows the real opportunity is in what happens next. In this episode of Policy Wins, Tommy Zei breaks down how to build an advocate base that grows, stays engaged, and actually shows up when it matters.
The Future of Advocacy Report by: Beekeeper Group, Alex Dickinson
“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
Walking into a meeting with data is the difference between making a request and making a case. In this episode of Policy Wins, Tommy Zei breaks down how public affairs professionals can turn the numbers they already have — their employees, their locations, their advocates — into compelling impact reports that move decision-makers.
The 2026 midterms are poised to reshape Congress and state legislatures in ways that will affect every public affairs team’s relationships, priorities, and access. In this episode of Policy Wins, Tommy Zei breaks down how to track the races that matter, start building relationships before the votes are counted, and hit the ground running when […]