For small public affairs teams, reporting isn’t just about the quarterly deck — it’s about making sure leadership never learns something important before you do. In this episode of Policy Wins, Tommy Zei explains how lean teams can build a communication rhythm that keeps executives informed, demonstrates impact continuously, and turns reporting from a dreaded task into a natural byproduct of good workflow. Part of the Small Team, Big Impact series.
The Five KPIs That Prove Your Public Affairs Program Is Working
“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
