Walking into a meeting with data is the difference between making a request and making a case. In this episode of Policy Wins, Tommy Zei breaks down how public affairs professionals can turn the numbers they already have — their employees, their locations, their advocates — into compelling impact reports that move decision-makers.
The Five KPIs That Prove Your Public Affairs Program Is Working
“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
