Most public affairs teams don’t lose because they lack information — they lose because they’re drowning in noise. In this episode of Policy Wins, Tommy Zei explains why “early warning” isn’t about how fast you get an alert, but how much lead time you have to make a decision. Learn how to separate broad awareness from your “decision list” and why the most important data point in Washington is often what isn’t being said.
How Small Public Affairs Teams Can Stay Ahead of Every Relationship
Most public affairs teams know who their power players are: the committee chair, the agency contact, the coalition partner who can actually move things. The real problem is everyone else. The staffers doing the actual drafting. The mid-level regulator who doesn’t matter yet. The aligned group you’ve met twice and never followed up with. Those […]
