Most public affairs teams don’t lose because they lack information — they lose because they’re drowning in noise. In this episode of Policy Wins, Tommy Zei explains why “early warning” isn’t about how fast you get an alert, but how much lead time you have to make a decision. Learn how to separate broad awareness from your “decision list” and why the most important data point in Washington is often what isn’t being said.
The “Break In Case of Emergency” Plan
When a crisis hits, the worst time to build your response plan is during the crisis itself. In this episode, Tommy Zei walks through the “Break In Case of Emergency” framework — from identifying your top political risks to mapping sign-off processes and activating allies — so your team moves from scrambling to responding in […]
