Most public affairs teams don’t lose because they lack information — they lose because they’re drowning in noise. In this episode of Policy Wins, Tommy Zei explains why “early warning” isn’t about how fast you get an alert, but how much lead time you have to make a decision. Learn how to separate broad awareness from your “decision list” and why the most important data point in Washington is often what isn’t being said.
The Five KPIs That Prove Your Public Affairs Program Is Working
“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
