Most public affairs teams don’t lose because they lack information — they lose because they’re drowning in noise. In this episode of Policy Wins, Tommy Zei explains why “early warning” isn’t about how fast you get an alert, but how much lead time you have to make a decision. Learn how to separate broad awareness from your “decision list” and why the most important data point in Washington is often what isn’t being said.
From “We Saw This” to “We’re Doing This”
More information doesn’t always lead to better decisions — often, it just creates more noise. In this episode of Policy Wins, Tommy Zei explains why the real job of public affairs isn’t passing along updates, but translating complex signals into decision-ready insight. Learn the three “buckets” every signal should fall into , the single question that […]
