Most public affairs teams don’t lose because they lack information — they lose because they’re drowning in noise. In this episode of Policy Wins, Tommy Zei explains why “early warning” isn’t about how fast you get an alert, but how much lead time you have to make a decision. Learn how to separate broad awareness from your “decision list” and why the most important data point in Washington is often what isn’t being said.
Election Night Is Your Kickoff
You can’t control how the midterms turn out, but you can control how fast your team responds. In this episode, Tommy Zei walks through the three most likely election outcomes, what each one means for the lame duck session, and how to build a playbook for every scenario before the results come in.