When a crisis hits, the worst time to build your response plan is during the crisis itself. In this episode, Tommy Zei walks through the “Break In Case of Emergency” framework — from identifying your top political risks to mapping sign-off processes and activating allies — so your team moves from scrambling to responding in under 72 hours.
Election Night Is Your Kickoff
You can’t control how the midterms turn out, but you can control how fast your team responds. In this episode, Tommy Zei walks through the three most likely election outcomes, what each one means for the lame duck session, and how to build a playbook for every scenario before the results come in.
