When a crisis hits, the worst time to build your response plan is during the crisis itself. In this episode, Tommy Zei walks through the “Break In Case of Emergency” framework — from identifying your top political risks to mapping sign-off processes and activating allies — so your team moves from scrambling to responding in under 72 hours.
The Off-Season Playbook — How to Build Advantage When the Legislature Goes Quiet
Summer is usually considered a slow season in public affairs, but high-performing teams know it’s the secret weapon for getting ahead. In this episode, Tommy Zei breaks down how to audit your past session, build lawmaker relationships early, and prep your grassroots advocates so you aren’t caught flat-footed when the 2026 midterms hit.
