“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
Election Night Is Your Kickoff
You can’t control how the midterms turn out, but you can control how fast your team responds. In this episode, Tommy Zei walks through the three most likely election outcomes, what each one means for the lame duck session, and how to build a playbook for every scenario before the results come in.
