“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
Growing & Energizing Your Advocacy Base
Most grassroots programs focus on getting people to raise their hands. But new research from the Beekeeper Group shows the real opportunity is in what happens next. In this episode of Policy Wins, Tommy Zei breaks down how to build an advocate base that grows, stays engaged, and actually shows up when it matters. The […]
