Summer is usually considered a slow season in public affairs, but high-performing teams know it’s the secret weapon for getting ahead. In this episode, Tommy Zei breaks down how to audit your past session, build lawmaker relationships early, and prep your grassroots advocates so you aren’t caught flat-footed when the 2026 midterms hit.
The Five KPIs That Prove Your Public Affairs Program Is Working
“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
