Every session, someone is frantically digging through old emails trying to prove they worked a bill. Don’t be that person. In this episode, onboarding consultant Tommy Zei breaks down why issue management isn’t just an admin task — it’s the foundation of your entire legislative strategy. Learn how to build a clean, reportable issue map with 5–10 primary pillars, why multi-tagging creates a paper trail of influence, and how the habits you build today will make your end-of-session report practically write itself. If your issue list is a graveyard of last session’s priorities, this one’s for you.
The Five KPIs That Prove Your Public Affairs Program Is Working
“Trust me, it’s working” is not a metric. In this episode of Policy Wins, Tommy Zei breaks down the five KPI categories every public affairs team should be tracking — policy impact, stakeholder engagement, media impressions, grassroots mobilization, and ROI — and how to turn each one into a number leadership actually believes.
