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What is a grassroots effort?

Grassroots efforts are campaigns run by corporations, trade associations, and nonprofits at the local, state, and federal levels in order to advocate for a political change within their community. Grassroots efforts are an individual campaign within a wider grassroots program an organization might have. 

How does a grassroots effort relate to public affairs?

Individual grassroots efforts rely on strong legislative tracking. With strong legislative tracking, you can launch a grassroots effort quickly to make change on legislation if you are acting as soon as possible after legislation is introduced.  For example, when COVID-19 wreaked havoc on the travel industry, AHLA used a grassroots effort to engage Congress through the voices of those directly impacted. They were able to mobilize over 20,000 people to write to Congress on COVID-19 stimulus using a grassroots strategy of having advocates share their personal stories with Congress in order to make change. While AHLA already had a regular grassroots program for typical challenges the hospitality industry deals with on a regular basis, COVID-19 provided an opportunity to spin up an individual grassroots effort on this niche topic.    [post_title] => Grassroots Effort: Definition [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => grassroots-effort-definition [to_ping] => [pinged] => [post_modified] => 2020-07-24 15:18:32 [post_modified_gmt] => 2020-07-24 15:18:32 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.quorum.us/?post_type=resources&p=3721 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object_id] => 3721 [request] => SELECT wp_posts.* FROM wp_posts WHERE 1=1 AND wp_posts.post_name = 'grassroots-effort-definition' AND wp_posts.post_type = 'resources' ORDER BY wp_posts.post_date DESC [posts] => Array ( [0] => WP_Post Object ( [ID] => 3721 [post_author] => 20 [post_date] => 2020-07-24 15:18:32 [post_date_gmt] => 2020-07-24 15:18:32 [post_content] =>

What is a grassroots effort?

Grassroots efforts are campaigns run by corporations, trade associations, and nonprofits at the local, state, and federal levels in order to advocate for a political change within their community. Grassroots efforts are an individual campaign within a wider grassroots program an organization might have. 

How does a grassroots effort relate to public affairs?

Individual grassroots efforts rely on strong legislative tracking. With strong legislative tracking, you can launch a grassroots effort quickly to make change on legislation if you are acting as soon as possible after legislation is introduced.  For example, when COVID-19 wreaked havoc on the travel industry, AHLA used a grassroots effort to engage Congress through the voices of those directly impacted. They were able to mobilize over 20,000 people to write to Congress on COVID-19 stimulus using a grassroots strategy of having advocates share their personal stories with Congress in order to make change. While AHLA already had a regular grassroots program for typical challenges the hospitality industry deals with on a regular basis, COVID-19 provided an opportunity to spin up an individual grassroots effort on this niche topic.    [post_title] => Grassroots Effort: Definition [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => grassroots-effort-definition [to_ping] => [pinged] => [post_modified] => 2020-07-24 15:18:32 [post_modified_gmt] => 2020-07-24 15:18:32 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.quorum.us/?post_type=resources&p=3721 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 3721 [post_author] => 20 [post_date] => 2020-07-24 15:18:32 [post_date_gmt] => 2020-07-24 15:18:32 [post_content] =>

What is a grassroots effort?

Grassroots efforts are campaigns run by corporations, trade associations, and nonprofits at the local, state, and federal levels in order to advocate for a political change within their community. Grassroots efforts are an individual campaign within a wider grassroots program an organization might have. 

How does a grassroots effort relate to public affairs?

Individual grassroots efforts rely on strong legislative tracking. With strong legislative tracking, you can launch a grassroots effort quickly to make change on legislation if you are acting as soon as possible after legislation is introduced.  For example, when COVID-19 wreaked havoc on the travel industry, AHLA used a grassroots effort to engage Congress through the voices of those directly impacted. They were able to mobilize over 20,000 people to write to Congress on COVID-19 stimulus using a grassroots strategy of having advocates share their personal stories with Congress in order to make change. While AHLA already had a regular grassroots program for typical challenges the hospitality industry deals with on a regular basis, COVID-19 provided an opportunity to spin up an individual grassroots effort on this niche topic.    [post_title] => Grassroots Effort: Definition [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => grassroots-effort-definition [to_ping] => [pinged] => [post_modified] => 2020-07-24 15:18:32 [post_modified_gmt] => 2020-07-24 15:18:32 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.quorum.us/?post_type=resources&p=3721 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => 4ecb47f4fabf540a333eb2f216634abe [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )
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Dictionary

Grassroots Effort: Definition

Grassroots Effort: Definition

What is a grassroots effort?

Grassroots efforts are campaigns run by corporations, trade associations, and nonprofits at the local, state, and federal levels in order to advocate for a political change within their community. Grassroots efforts are an individual campaign within a wider grassroots program an organization might have. 

How does a grassroots effort relate to public affairs?

Individual grassroots efforts rely on strong legislative tracking. With strong legislative tracking, you can launch a grassroots effort quickly to make change on legislation if you are acting as soon as possible after legislation is introduced. 

For example, when COVID-19 wreaked havoc on the travel industry, AHLA used a grassroots effort to engage Congress through the voices of those directly impacted. They were able to mobilize over 20,000 people to write to Congress on COVID-19 stimulus using a grassroots strategy of having advocates share their personal stories with Congress in order to make change. While AHLA already had a regular grassroots program for typical challenges the hospitality industry deals with on a regular basis, COVID-19 provided an opportunity to spin up an individual grassroots effort on this niche topic. 

 

Examples of Grassroots Advocacy Campaigns

See multiple real-world examples of how you can use grassroots campaigns to achieve your advocacy goals.