What is political advocacy?
Political advocacy is an act of supporting a change or creation of an issue on a local, state, or federal level. When participating in political advocacy, people voice their opinions through emails, letters, calls, and social media posts to their elected officials. Even if a legislator supports your issue, participating in political advocacy can drive them to prioritize your issue over others if you drive enough engagement in a campaign.
How does political advocacy relate to public affairs?
Political advocacy is one way that public affairs professionals can seek policy change, working alongside lobbying, stakeholder engagement, and external communications efforts.
In order to have a successful political advocacy campaign, one needs to have meaningful and well-planned out content, which highlights and explains why advocates should care about an issue and how an organization’s recommendations would improve the policy area. Then, it needs to have a network of individuals who are passionate about the issue. Examples of political advocacy organizations include Planned Parenthood Action Fund and the United States Chamber of Commerce.