What are public interest lobbies?
A public interest lobby is an organization that brings members together in order to advocate for a public policy issue that will benefit the greater public, rather than just members of a particular group.
Public interest lobbies have significant influence compared to an individual advocate, so it is beneficial to find a group that aligns with your values and participate in their campaigns to amplify your voice. Since public interest lobbies act in order to influence the issues that affect citizens, many individuals and companies across the nation are interested in communicating with these groups in order to create a change in their favor.
How do public interest lobbies relate to public affairs?
Public interest lobbies use public affairs strategies to deliver messages to the government about the issue that the general public is passionate about. These organizations work on behalf of the greater community in order to deliver a change to the society as a whole, rather than to an individual group.
These public interest lobbies with established advocacy campaigns can more easily influence legislators since they already have an established name, resources, field teams, and a network ready to call to action. With issues that impact everyone, public interest lobbies have the opportunity to attract a large advocate base since their issues have such a wide-ranging impact.
With a wide potential network, public interest lobbies must use a variety of communications strategies to continually grow their list of advocates. For example, social media is a critical channel to attract new advocates, and a clear website that explains the value of participation is necessary to drive the desired action. Public interest lobbies allow stakeholders to gain new knowledge and be prepared with talking points on the issue when advocating for it in advocacy campaigns.