Webinar
Beyond Grassroots: How to Build an Advocacy Ambassador Program
Thursday, October 15 at 1 pm ET/10 am PT
Your advocates are your organization’s lifeblood. But having the maximum number of voices doesn’t always create the most successful outcome for your organization.
Sometimes, activating a small group of highly engaged ambassadors can create the biggest splash.
Brian Rubenstein and Molly Daniels have spent their careers running grassroots advocacy programs, and they want to convince you to start an ambassador program.
During this webinar, they’ll walk through the five steps to creating a successful program and leave you feeling empowered to recruit, train, and activate ambassadors.
💡You might be familiar with grasstops advocacy, but an ambassador program is different. Brian will explain the differences between grassroots, grasstops, and ambassadors. By the end, you’ll know when to call on each group and what each is best suited for.
