On-Demand Webinar
Lead on LinkedIn: A Bootcamp for Policy Communicators
LinkedIn is the platform for policy communicators to reach the right audiences — from reporters and partners to coalition allies and peers. Watch this on-demand session with Anthony Shop, Co-Founder & CSO at Social Driver and Chairman of the National Digital Roundtable, for practical strategies you can put to work immediately.
“Faces are the new logos.” – Anthony Shop
What you’ll learn:
- Why personal posts from leaders outperform company pages by 8–20x — and how to use that to your advantage
- How to optimize your profile, choose the right post format, and work with the algorithm
- How to build authentic connections and cut through the noise with human-centered storytelling
- Real-world examples from organizations leading the way — including NAMI and the National Restaurant Association
56 mins